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Politics : Idea Of The Day -- Ignore unavailable to you. Want to Upgrade?

To: Judy who wrote (24687)	3/24/1999 8:02:00 PM
From: AlienTech	Respond to of 50167

The latest campaign is designed to take advantage of the dynamic nature of the Internet and recreate the excitement of online auctions inside the banner itself. Consumers are encouraged to click-through as current pricing information on a number of products from Onsale's auctions is displayed. The information is updated in the banner ads every 15 minutes. The advertising campaign was developed by Onsale's interactive advertising agency, Lot21, and utilizes ActiveAds(sm) technology from Thinking Media. "Part of the success of online auctions is the sense of urgency for customers to buy today, since products are usually available for limited periods at limited quantities," said Barry Peters, Onsale's director of customer acquisition. "We wanted to capture this urgency in our online ads, and create a compelling reason for consumers to click on the banners."