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Technology Stocks : CMGI What is the latest news on this stock? -- Ignore unavailable to you. Want to Upgrade?

To: Jenne who wrote (6546)	3/24/1999 11:56:00 PM
From: James Thompson	Respond to of 19700

I believe Adsmart and Doubleclick are competitors. Check out this defining text from CMGI's web site. ADSmart Corporation designs, develops, markets and supports services and technology to manage the business of buying and selling Internet advertising. For advertisers, the ADSmart Network, a leading Internet advertising network, provides direct access to key affinity audiences on quality sites. For web publishers, ADSmart provides outsourced solutions including advertising sales representation and ad management services. Mission ADSmart's mission is to combine the branding power of traditional media with the precision and interactivity of new media to provide effective marketing opportunities for advertisers and a profitable advertising revenue stream for web publishers. Strategy Jupiter Communications forecasts the market for Internet advertising placement in the United States to grow to $5.8B by 2001. ADSmart participates in the growth of Internet advertising by providing a comprehensive set of services to advertisers and web publishers. For advertisers, ADSmart's media properties and buying services make it simple to plan and buy Internet advertising and build unique sponsorship and co-branding relationships. With ADSmart's assistance, advertisers can associate their brands with quality content and build relationships with online audiences in key affinity groups. For web publishers, ADSmart provides technology and services for planning, promoting, managing, serving and tracking interactive marketing campaigns in exchange for a percentage of the overall media buy. To competitively provide these services, ADSmart leverages its expertise in traditional and new media sales, brand advertising, direct marketing, web site operations, distributed application development, and targeting methodology. ADSmart also licenses its network enabling system, to international networks. ADSmart uses its proprietary technology to automate the Internet advertising process, including media placement, campaign management, creative delivery ,ad insertion, flighting and billing. This technology enables ADSmart's service and operations organization to deliver high-value services to both advertising clients and ADSmart Network member sites efficiently and profitably. Main services The ADSmart Network represents an audience of over 8 million web users on over 40 premium sites organized around key affinity areas (College, Generation X, Sports, Travel, Finance, Technology) that advertisers are most interested in reaching. Selected premium properties represented by the ADSmart Network include Golf.com, The Mountain Zone, GORP and IUMA. These media properties are combined with innovative advertising programs designed to engage web users and build brand awareness. ADSmart's roster of advertising clients includes Volvo, Mercedes Benz, Advil, First USA and Bell South. Other Services Include: ADSmart Japan, run by Sumitomo Corporation in Tokyo, is a leading advertising network composed of major Japanese content sites. ADSmart Management Services , a turnkey solution for web publishers to manage the infrasturcture and logistics of running an online advertising business. ADSmart Network Enabling System provides ADSmart international licensees with the technology, consulting services and business practices to run an online advertising network in their geography. Benefits ADSmart provides a centralized buying service for Internet advertising with the reach of a search engine and the focus of affinity audiences. ADSmart's service infrastructure provides economies of scale which can be passed on to advertising clients and member sites. ADSmart continuously improves campaign effectiveness though daily feedback from both advertisers and web publishers, and through the analysis of aggregate performance data.