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forbes comments 5 NetGravity INTERNET 1998 Revenues: $11.5M 1998 Rank: N/A 1998 Stock Performance Responsiveness to Change Market Opportunity Marketing Expertise 72% 5 4 5 Human Capital Alliances & Partnerships Prospects for Growth Ratings Total 4.5 5 3.5 27 NetantiGravity is more like it. The firm went public just last June, but it already dominates the in-house ad server market for large Web publishers. Now NetGravity is rushing to meet the surging demand for outsourced ad serving. An alliance with IBM's Web hosting operation and its deals with MatchLogic and Aptex Software give NetGravity access to huge databases of customer information, honing its ability to target and personalize ads. Sales could double to $22 million in '99. Look for the company to break even in 2000. See other companies in this category Search —Reported by Nate Hardcastle, Mark Klimek, and David Raymond Methodology: Only U.S.-based publicly traded information technology and telecommunications companies included. Cable, satellite, and distribution companies excluded. Factor categories devised by the editors after extensive interviews with industry insiders and experts. Scores (1-5, with 5 bing best) are editorially subjective and are based on research by reporters. Revenues listed are for fiscal 1998 or the latest 12 months if FY'98 figures were unavailable at press time. Stock performance based on gain/loss from 12/31/97, to 12/31/98—source: Wall Street Journal. Ties broken by 1998 rank, and 1998 stock performance, respectively. Back up Current Search Archives Home Forbes Digital Tool Webmaster Gilder Archives Copyright © Forbes 1997 lm