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Thursday March 25, 7:59 am Eastern Time
Company Press Release
SOURCE: CyberShop International, Inc.
CyberShop(R) Refocuses Flagship Site; Company Targets Multi-Billion Dollar Off-Price and Outlet Store Market
JERSEY CITY, N.J., March 25 /PRNewswire/ -- CyberShop International, Inc. (Nasdaq: CYSP - news), a leading online retailer, announced today that, after conducting extensive market research, it has decided to refocus its main website, cybershop.com, and to concentrate its merchandising offerings on the flourishing off-price and outlet store categories. The Company will offer designer and brand name product, in a variety of categories, at deep discounts of 20-80% off original prices every day.
CyberShop will add the men's, women's and children's apparel categories to its assortment and will continue to offer a range of other merchandise including housewares, electronics, toys, luggage, home office, jewelry and watches. The Company will sell brand name, first-quality, end-of-season and excess merchandise from brands such as: August Silk, BCBG, Bisou Bisou, Braun, Calvin Klein, Carole Little, Cartier, Cusinart, Dansk, DeLonghi, DKNY, Dolce and Gabbana, Elizabeth, Fendi, Fila, Fubu, Jones NY, Krups, Laundry, Liz Claiborne, Movado, Polo Ralph Lauren, Pooh, Sharp, Tag Heuer, Versace, and XOXO.
''We firmly believe that by offering 'great deals on great brands', revenue growth potential will be greatly enhanced. This should result in greater value to the Company's shareholders,'' said Jeffrey Tauber, CyberShop Chairman and CEO. ''With more than 100 years of collective merchandising and retailing expertise and a focus on delivering outstanding product values everyday, CyberShop is ideally suited to be a major player in the on-line outlet store, off-price arena.''
According to the Discount Store News, off-price retailers such as TJX Co's T.J. Maxx and Marshalls units, Ross Stores, Stein Mart, Syms, and Loehmann's, sold $18.5 billion worth of goods in 1997. These types of stores are generally less than ideal for consumers because of their locations. In addition they frequently frustrate customers by forcing them to sift through bargain bins. CyberShop plans to solve all this by providing access to discounted products without the hassle. To support this new direction, CyberShop has acquired Deal-a-Day.com, a leading online discount apparel retailer offering daily deals on designer clothing. The Company will merge Deal-a-Day customer files and email lists into CyberShop's database of customers. Ed Mufson, former principal of Deal-a-Day.com, has been retained as VP, General Merchandise Manager, reporting to Tauber. ''Ed's 30 years of retail experience and his successful launching and running of an off-price apparel website will provide a tremendous push in the refocusing of our flagship site.''
The Company, taking the lead from online retailers such as Amazon and Etoys, and to facilitate shipping within 24-48 hours, will immediately be warehousing most items in a third party warehouse in Secaucus, NJ. CyberShop will continue to use its existing drop-ship model only for select items.
The Company plans to drive consumers to the site by leveraging its existing strategic marketing agreements with key portals such as America Online, Excite, Microsoft's MSN Shopping, Yahoo!® Shopping, Amazon's ''Shop The Web'' and E*Trade's Shopping Center. Beginning April 1st, CyberShop will expand its relationship with Yahoo! Shopping and become a premier partner in the Apparel and Accessories area. The Company will continue to be prominently featured on the Yahoo! Shopping homepage, throughout various other areas of Yahoo! Shopping, and on related search results pages.
In a related move, the Company has also decided to close its egift website and to consolidate its gift assortment into the CyberShop website. ''We felt that we had too many diverse businesses competing for capital and management attention,'' said Tauber. No write-offs will be necessary.
Additionally, the Company today announced the appointment of Jeffrey Leist, its recently hired Chief Operating Officer, to the additional position of Chief Financial Officer. Leist, a veteran of Rupert Murdoch's News Corporation brings 25 years of financial and administrative experience in print, broadcast, film and the Internet. Most recently, Leist served as Chief Operating Officer and Chief Financial Officer of News America Digital Publishing composed principally of News Corp's commercial Internet sites, which previously was part of a joint venture with MCI. As CFO, Leist replaces Gary Finkel who has left the Company to pursue other interests.
About CyberShop
CyberShop, a leading online retailer, operates three online stores. CyberShop can be found on the World Wide Web at cybershop.com, on America Online in their Shopping channel or by using keyword 'cybershop', and in Yahoo! Shopping. electronics.net, CyberShop's joint venture with Tops Appliance City (Nasdaq: TOPS - news), can be found on the World Wide Web at electronics.net.
Certain statements contained in this press release are, or may be considered to be, forward-looking statements that involve risks and uncertainties. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results of operations may differ materially from those projected or suggested in the forward-looking statements. The forward-looking statements contained herein represent the Company's judgment as of the date hereof. The Company expressly disclaims any intent or obligation to update these forward-looking statements.
SOURCE: CyberShop International, Inc.
More Quotes and News: Cybershop International Inc (Nasdaq:CYSP - news) Tops Appliance City Inc (Nasdaq:TOPS - news) Related News Categories: computers, internet, retail
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