It just keeps looking better!
hursday April 1, 7:16 am Eastern Time
Company Press Release
ESPN and Princeton Video Image Team Up to
Provide Virtual Advertising for Major League
Baseball's Opening Day Game On April 4
LAWRENCEVILLE, N.J.--(BUSINESS WIRE)--April 1, 1999--Princeton Video Image,
Inc. (NASDAQ: PVII - news; www.pvimage.com), the global leader in virtual advertising solutions for television, and
ESPN, the worldwide leader in sports, in cooperation with Major League Baseball have announced that PVI will
provide virtual advertising services in this year's Major League Baseball opening day game between the Colorado
Rockies and the National League Champion San Diego Padres.
The game will be televised on ESPN from El Stadio de Monterey in Monterey, Mexico, on Sunday, April 4 at 8:00 p.m.
EST. National advertisers planning to air virtual ads during the game include AT&T, Oracle, MasterCard, Tecate and
New Era.
''PVI and ESPN are seeing continued growth in advertiser acceptance of virtual ads in baseball,'' said Dennis
Wilkinson, PVI President and CEO. ''We are pleased to be working with ESPN again this year and are thrilled that
they continue to offer their clients this unique advertising opportunity.''
Mr. Wilkinson added ''This opening day game is just the beginning of an expanded agreement between ESPN and
PVI for the 1999 baseball season. We will announce the complete schedule in the near future, but we expect that
ESPN and PVI's roster of games and advertisers will be up significantly over last year.''
Princeton Video Image, Inc. has developed and is marketing a real-time video insertion system that, through patented
pattern recognition technology, places computer-generated electronic images into television broadcasts of sporting
events as well as other programming. These electronic images range from simple corporate names and logos to
sophisticated 3-D images and animated effects. In virtual advertising, broadcasters insert advertising messages into
telecasts so that the ads appear as part of the live stadium scene. PVI has provided video insertion services for nearly
1,000 live telecasts worldwide, including broadcasts of Major League Baseball, National League Football, professional
soccer, motorsports, and other live events. The Company is headquartered in Lawrenceville, New Jersey, with offices
in New York City and Brussels, with Licensee's offices in Mexico City and Johannesburg.
Any statements contained in this press release that relate to future plans, events or performance are forward-looking
statements that involve risks and uncertainties including, but not limited to, those relating to market acceptance,
dependence on strategic partners and third party sales, contractual restraints on use of PVI's technology, a rapidly
changing commercial and technological environment, competition, possible adverse regulations, need for additional
financing, intellectual property rights and litigation, and other risks identified in PVI's filings with the Securities and
Exchange Commission. Actual results, events or performance may differ materially. PVI undertakes no obligation to
publicly release the result of any revisions to these forward-looking statements that may be made to reflect events or
circumstances after the date hereof to reflect the occurrence of unanticipated events.
Contact:
Roher Public Relations, New York
Media Contact:
Christina Friedkin, 212/986-6668
or
Morgen-Walke Associates, Inc., New York
Investor Contacts: |
