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To: kbert who wrote (291)3/25/1999 3:28:00 PM
From: RavenCrazy  Read Replies (2) | Respond to of 564
 
For anyone just passing through this way, Topfuel is obviously THE stockpicker of the internet. Just note his picks and see what they've done lately (I'm talking recently). Today it's IRTG, which - of course - I never quite got around to buying.

Thank you, Topfuel, a true unsung hero. If you're wrong on TSIG, I take it all back.

Please tell me whether I should sell my ABFG at a small loss or risk taking a big loss vs. making a gain. I want MAGIC!

Raven.com



To: kbert who wrote (291)3/28/1999 11:30:00 AM
From: TOPFUEL  Respond to of 564
 


TSIG *****PromoCard***Definition and Marketing*****
More from REW
The PromoCard has an all together different function even though it is a derivation of the
My MusicCard. It has a 3 CD purchase capability and is primarily used as a corporate
promotional item. It's value might start out at about $1.50 but that figure is a starting
point in the corporate deal making.

Think about where and how the PromoCard can be utilized. It can be placed on the
back side of venue tickets and given with the purchase of entry. It can be printed on
consumer packaging to be cut out and utilized by the purchaser as a bonus for
purchasing the primary object. It can be placed in delivery material. It can be given with
subscription material. The list is endless especially if thought is put to products and
situations.

Once received the prospective customer must decide to call by phone or internet and
activate the PromoCard or discard it. Once activated the customer has the right to
purchase 3 CDs at My MusicCard discounted prices. Once the 3 CDs have been
purchased the customer then can reload to a My MusicCard. A reasonable percentage
do since they have now become accustomed to My MusicCard Co and their
competitive pricing and service.

Place a lot of thought into the revenue generated by corporate deals. If a nationwide
concern wants to promote their product with the PromoCard in a given quarter instead
of discounting their product price, they will need millions of PromoCards. These are
purchased up front so the Card can be afixed to the product at packaging. As the
success of the initial corporate deals become known there will be a never ending supply
of corporate customers and repeaters.

Think of the profit margin of the PromoCard to TSIG. A corporation needs 10,000,000
Cards for a promotion. Assume TSIG discounts half to $.75 each. That is a $7,500,000
committment payable possibly with 10% down and payable as the Cards are printed
and delivered.

10% are activated for 1,000,000 using customers with PromoCards. They buy 3 CDs
to generate over $3,000,000. 25% convert or purchase My MusicCards at $10 or
$2,500,000. They buy 20 CDs which generates over $5,000,000.

Not bad. A bunch of customers. A lot of money. No advertising. The corporation paid
TSIG for the privilege of obtaining My MusicCard Co customers.

This is very simplified and I hope understandable.



To: kbert who wrote (291)3/28/1999 11:35:00 AM
From: TOPFUEL  Respond to of 564
 
****TSIG IS IN THE CARD BUSINESS****READ WHY***

More from our buddy REW

There is a lot of excitement over the opening of the new My MusicCard site and rightly
so. Does the new site mean My MusicCard Co will do an astounding amount of
additional Card sales. Probably not so much more than would have been sold anyway
other than the possible internet shopper except they seem to look for price and guess
what, we win.

So what does the new site do for TSIG? It gets rid of the inadequate old unit. It gives us
something to talk about. It is prettier and more functional. It is all of these things but it is
still the conduit for the resulting CD sales that come from Card sales.

Card sales will be almost entirely done Card site unseen. The Card sales are done by
immediate decision in answer to a request from someone asking for help for someone
else or a function. In return for the donation a Card is given in return. Activate it and use
it.
Additionally the Card may be a gift for purchasing someone's product. Gee, it is free so
look and see the prices are low so activate and buy.

The customer to TSIG.com is a Card owner. Once a customer he now has the right to
purchase the allocated units the Card allows. When those units are used up, then he
must purchase another Card to remain a customer. As long as there is a functioning
conduit (site), service, and competitive prices the old customer should become a new
customer (Card repurchase-reload).

Where does TSIG's Card product supplier get it's customers? I'm going to assume My
MusicCard Co is the concerned Card product for this discussion. The sales dept
contacts and sells a client on the idea of utilizing the MusicCard for whatever reason it
fits into their fund raising goals. The agreement is made concerning the MusicCard. The
primarily volunteers then proceed th place (sell) as many of the MusicCards as possible
since their portion of the monetary pie comes from the Card sale price.

What just happened? TSIG obtained from the deal made with the client, in exchange for
a portion of the Card sale proceeds, a mass of Card sales personnel, FREE, in
exchange for their efforts to support the client's cause. These individuals now approach
as many of the consuming public as they can to convince them to support their cause. In
return the sales person gives the consumer a MusicCard as a reward or an incentive for
their support.

The numbers of MusicCard sales continue to accumulate throughout the population as
more and more come to the aid of the various causes. Notice the doubling or tripling or
better effect of potential buyers of Cards as they are multiply contacted? Many will own
multiple Cards as the system grows. They can use, give away, or discard them as a they
desire. The Card sale still transacted and the cause benefited.

Now the conduit, CD sales web site, becomes the necessary item for the transactions
necessary for the uses of the of the purchasing units awarded with the ownership of the
MusicCard. In this case there is allotted 20 CD purchases with the purchase of each
MusicCard.

The important function of the site if that it function properly and efficiently. There must
be a comprehensive selection of product. There should be additional functional benefits
available to entice ancillary uses, some at additional charge. There could also be internal
links to TSIG's other product offerings. Importantly also is product competitiveness.

The customer, MusicCard owner, has the privilege of purchasing up to 20 CDs at
discounted prices. Notice the customer is a MusicCard owner not a CD buyer. Once a
Card owner, the customer has a semi-obligation to use the My MusicCard site for his
CD purchases.

TSIG measures it's customer count on the number of Card purchases instead of site
purchases of product, which could be one CD, as the competition does. Therefore
when the financials speak of customers, TSIG is counting Card purchasers and The
competition is speaking of CD purchasers.

Nowhere has the mention of advertising been mentioned. Tsig.com does not have the
necessity of utilizing the print or video media to obtain customers as the others do. The
method of obtaining customers for the Card products is as mentioned before. The
others must utilize the media to obtain customers for their products since there is no
lasting pull for them to return except name recognition.

You decide who will ultimately win.

Bob