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To: Moonray who wrote (17523)	3/29/1999 4:56:00 PM
From: E. Graphs	Read Replies (1) \| Respond to of 25814

Digital Still Camera Market will Grow to $5.7 Billion by 2002 Semiconductor Opportunity to Exceed $1 Billion instat.com Scottsdale, AZ — Cahners In-Stat Group announced today that it expects the dollar value of digital still camera shipments to grow to nearly $6 billion by 2002. This represents a significant opportunity for digital camera manufacturers, semiconductor manufacturers, and other technology suppliers, targeting and enabling this market. By 2002, Cahners In-Stat Group expects the semiconductor opportunity in digital still cameras to exceed $1 Billion. "While 1997 digital still camera shipments more than doubled over 1996, the biggest growth opportunity still lies ahead," said Mark Kirstein, Director of Research for Cahners In-Stat Group's Converging Markets & Technologies Group. "Diverse competitors, ranging from traditional camera manufacturers and consumer electronics manufacturers, to PC peripheral manufactures, are battling to define the future of digital imaging. The already significant price reductions of 30% per year will accelerate, while digital image resolutions soar to new levels." The explosive growth of the Internet with graphics-intensive web-sites has punched up the demand for digital images. Meanwhile, Multimedia PCs have enhanced their image manipulation and processing capability. The result of this increased demand and capability, coupled with price reductions in digital image capture devices, is a rapidly growing digital imaging market. "The competition is not limited to camera manufacturers. There are battles on nearly every technology front: CCDs versus CMOS sensors, CompactFlash versus SmartMedia versus Miniature Card versus mechanical drives, software-based architectures versus hard-wired solutions. Alternative integration paths are already emerging. It's a nearly ideal opportunity for embedded DRAM and logic." Mr. Kirstein added.....<snip>