To: Eric Yang who wrote (23682 ) 3/26/1999 1:54:00 AM From: J R KARY Read Replies (1) | Respond to of 213177
Bloomberg article : Pixar with AAPL as digital entertainment pioneers ? Seems a stretch , but come to THINK of it , they do share iCEOs , he does admire Sony , and he is building a (Sacto, CA) internet group : To the Speedy Go the Spoils Making Fun of it All During the 1980's, when the Mac was capturing imaginations as will as sales,Apple's insurgent marketers dreamed of becoming a consumer-electronics company. That unbridled ambition would later threaten to undo the company. Buy while Apple's execution proved problematic, the company's vision wasn't necessarily misguided: Technology that entertains is in some ways the preeminent American pursuit. Casting entertainment as costar to the best of technology has the makings of a beautiful friendship . As with the case of Apple, however, knowing when technology is ready to be exploited for entertainment is tricky. TV-like shows on the Internet, for example, have been an abysmal failure. The companies producing technology for entertainment will succeed by doing more than just replicating existing entertainment models, says Barry Weinman, general partner at Media Technology Ventures, a Los Altos, California, venture-capital firm specializing in entertainment technologies. "The biggest-winning companies are the ones that don't just take print and put it on the internet but make entertainment come alive, " Weinman says. "These are companies that create real communities around their content, have more than a single revenue stream, and have the patience to see the TV, the phone, the PC, and the Internet converge. Games, gambling, movies, or television-eventually it will be evident who the best companies are to provide the technology to make these experiences worthwhile." Our contenders are already in the lead. Companies like Disney , MediaOne (the third-largest cable operator in the U.S.). America Online, Microsoft, Sony, News Corp, Pixar (the animation company that created Toy Story) . Avid Systems (which created the technology to edit film on a PC without tape), and Canal Plus (a pay-television service in France, Spain, and Germany) should take center stage. "bloomberg.com Jim K.