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To: Paul Engel who wrote (77273)	3/25/1999 7:56:00 PM
From: Tenchusatsu	Read Replies (1) \| Respond to of 186894

Paul and all, CNET article entitled "Many would pay more for PCs." This article emphasizes the importance of reliability, service, and brand loyalty over price: news.com Excerpt from the article: He added, however, that PC makers can build loyalty and move their customers to pricier models when they purchase next. "It's important at the low end to make sure buyers have a good experience [and] good service because when they come back they may buy more expensive machines," he said. "My advice is not to chase Emachines and Microworkz over the cliff." Both of these companies are selling PCs below $600. Emachines is emphasizing $499 and $599 boxes, while Microworkz has been marketing a $299 system slated to be available in mid-April. The survey revealed that people buying for a second or third time spent 38 percent more than those buying a brand for the first time. Gateway, Compaq Computer, and IBM "did the best job of capturing those who had no brand preference prior to purchasing, thereby becoming the top selling brands overall," the report said. Tenchusatsu