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To: KeepItSimple who wrote (47533)	3/26/1999 3:33:00 PM
From: Bob Duncan	Respond to of 164684

> Did Commodore stumble along the way? Agree that they had a strong PC base, however Commodore management and marketing were poor. There were no where near as solid as EBAY and AMZN in that regard. Commodore had great technology and prices, unfortunately they could not move with it. For instance, the Amiga (a computer that came out in 1986) model had 4096 colors back when the Mac was still black and white and the PC had CGA graphics. (4 colors out of 16) Technically this machine was amazing, however anyone interested in computer history will find this a perfect example of how it is not engineering that wins, but marketing. I can rememeber Amiga ads that made no sense, for instance a 7 page Time mag. ad which one could not even tell what was being advertised, much less that it was a computer. Tons of examples of this sort of "marketing" fill Commodores grave to this day. I believe Gateway bought the rights to Amiga technology and that they are supposed to release new machines soon but that is all that is left. For another example of marketing over product, see Microsoft. I learned a lesson from Commodore in that I no longer place bets on the best technology, only on the best management and marketing.