To: La Traguhs who wrote (5928 ) 3/26/1999 7:32:00 PM From: Frodo Baxter Read Replies (1) | Respond to of 9256
I vigorously disagree with everything you said. >IMHO, the market segments for disk drives are being polarized between what will be the low end HDD's and the high capacity, high performance server drives with a "no-mans land" in between. If a company plays in the no-mans land they will lose. So all the Compaqs and HPs and Dells that are the bread and butter of the corporate world will disappear? Puleaze. >Now focus on either extreme; the low cost segment or the high-end segment and stop diddling in between, and you will win. You can't de-populate a high end drive to serve the low cost marketplace (and all except Seagate and soon Conner are doing that) and you can't goose up a low cost drive to meet the high end. At least I don't think you can. That's silly. I find it totally incredulous that you think that Conner has some huge cost savings embedded in a late-to-market, no-volume, vaporware 2-plate 4.3 design compared to the time-to-market, mega-volume 3-plate designs of Quantum and WDC. As for goosing up low cost drives to meet high end. Hah! You must have been MIA the past couple years, as Seagate continually whines about how they got their lunch eaten by competition from the low-end-of-the-high-end drives. The dirty little secret is that SCSI drives have much higher and undeserved margins than IDE drives, even when accounting for their higher performance and longer warranties. That's how Seagate got so fat and rich to begin with! SCSI will be a bloodbath this summer when all the majors will have their products out in volume, and gunning for Seagate. >The companies that recognize this and decide which one they will focus on, will be where I invest. Right now, that's Seagate. In the case of Seagate they have the horsepower to play well in both ends as they shut off the no-mans land stuff. >Right now, Seagate can't ship enough of their single platter, 4.3 GB U4 disk drives to meet demand. Right now, Seagate's Cheetah and Barracuda drives are picking up the slack in the drop in demand for their "no-mans land" disk drives. (which, BTW, I'll define as a greater than 2 platter platform designed for the desktop). So they are starting to find their "groove". Seagate can't ship enough of their U4 because they can't ramp 4.3 aggressively. Ditto 18LP high-ends. Call it no-man's land if you like. Doesn't change the fact that by far, the greatest revenue derives from mainstream desktop drives. And Seagate can't play. At least now they're wise enough to cut back production rather than dump it into the channel like they did in 97. All you need to do is look at areal density. At any given rotation speed, the higher areal density wins in the only two respects that users and OEMs care about, cost and performance. So let's review Quantum versus Seagate, circa May 1999: IDE: Cheapie: Seagate U4 4.3, ramping vs. Quantum CR 4.3, mature, in volume for a quarter Mainstream: Seagate 4.3, ramping vs. Quantum CX 6.8, ramping Performance: Seagate has seemingly exited vs. Quantum Plus KA 7200rpm 4.5, ramping SCSI: Low-end 7200rpm: Seagate Cuda 18LP 3.6, ramping vs. Quantum Atlas IV 4.5, ramping High-end 10,000rpm: Seagate Cheetah 3.0, ramping vs. Quantum Atlas 10K 3.0, ramping We are, after all, talking about technology companies. And you know how it is in tech. You're either the leader or you're fishbait.