To: Stock Watcher who wrote (5055 ) 3/26/1999 11:24:00 PM From: flickerful Read Replies (1) | Respond to of 52051
Survey Finds 32% of Fortune 500 Web Sites Do Not Offer Online Customer Communication [the impetus, in some way...behind MSTG on the move? ] SAN FRANCISCO (March 26) BUSINESS WIRE -March 26, 1999--Recognizing e-mail as the killer application of the Web -- one that is inexpensive yet allows for personalization and one-to-one marketing -- a growing number of online businesses are producing customized content and creating dialogues with their customers. However, a surprising number of Fortune 500 companies are noticeably absent from this trend. Fabrik Communications, Inc., an e-mail-based direct marketing services company, researched Fortune 500 company Web sites and analyzed their tools for online communication, such as reply type and duration. An astounding 32% of these sites do not offer e-mail or Web forms to support online customer communication. Many sites are unable or unprepared to respond to inbound customer contact via e-mail or Web forms. By neglecting or delaying customer responses, companies miss the opportunity to create stronger customer relationships -- the critical element for effective online customer communication programs. -- 64% of the Fortune 500 Web sites surveyed do not provide an e-mail option for customers. Of the 36% that have e-mail, 46% did not respond. -- 53% of the Fortune 500 Web sites did not have Web forms for customer data collection. Of the 47% that have forms, 45% either bounced or did not respond. Source: Fabrik Communications, Inc. internal survey, 3/99 Headquartered in San Francisco, Fabrik Communications, Inc. is an e-mail-based direct marketing services company, with over 600 corporate sites and processing over 36 million inbound e-mails each year. Founded in 1994, Fabrik has strategic relationships with Netscape (Nasdaq:NSCP), Hewlett Packard (NYSE:HWP), and Network Associates (Nasdaq:NETA) and investment support from Accel Partners, Crosspoint Venture Partners, Vanguard Venture Partners, and Harborvest Venture Partners. For more information about Fabrik Communications, visit www.fabrik.com; e-mail fabriksales@fabrik.com; or call 800-732-2745 or 415-439-6600.