To: OFW who wrote (2327 ) 3/26/1999 8:30:00 PM From: Donster Respond to of 6548
Offie: You do not have to be forgiven for your honest opinions on anything. They are not only welcomed but respected as well. Your decisions on when and how much to buy and sell are yours and yours alone. If you sold and made a good profit today, good for you. I truly respect you for taking the time to explain why you took the action you did and your reasoning for doing so. Personally, I'm glad you retained some of your position because, IMO, you will be rewarded and I'm looking forward to meeting you in Seattle. I have had many of the same concerns as you regarding PRs but I chalk it up to the fact that New Sky is a small movie making company with a finished product (Freak) and the rights to a few other projects---and not much more. Their CEO hasn't had a salary from NSKY in eight years, but hasn't sold any of his shares. Their IR was paid with stock a couple of years ago, but hasn't sold a share. The only revenue they had from Lady in White has all but dried up. The CEO didn't pay the $800-plus to have the PR put on the PR Newswire because, I presume, it would have come out of his pocket. Not really a pretty picture unless you consider the potential, as well. Freak is completed, paid for and has been submitted to the Seattle Film Festival. Reynolds has expressed some confidence that it will be accepted, but we won't know for sure until the invitations are announced by SFF. An invitation would do wonders for the stature of New Sky and the eventual distribution deal, which we know will eventually happen. And New Sky will get one-third of all the profits--free and clear. It is just a matter of when. We won't even bother to discuss the considerable impact of its stars on a deal at this juncture. You mentioned NSKY's ability, or lack thereof, to publicize and promote upcoming projects. I presume you mean completed projects. And, in that case, it is my understanding that is not the job of the independent producers. It is the burden of the distributor and one of the reasons why, in fact, Lady in White didn't do better financially, even though it was a good movie. We have been promised that it won't happen again. Two other projects, that we are aware of, are being worked on currently but we have not had updates on their status. I'm obviously not a Hollywood deal maker, but I think that should be rectified. As for today's announcement, I am very pleased that an opportunity came along and Reynolds was able to complete the deal for New Sky, even though he had to loan the company the funds to do so. I interpreted his message to mean he loaned the money to NSKY with the intention of eventually being repaid, with interest. Those are probably the details to which he was referring. I didn't ask him a follow-up question about the details and don't know if he could tell me before the 10-Q report or not. But thank goodness we have a fully reporting company and will see the details eventually. I'm confident Reynolds made the personal loan for the future good of the company, not what happens is response to a PR. I know absolutely nothing about how much revenue a site like that can generate, through advertising rates based on hits or a percentage of goods sold through link hits. But I would bet they could be considerable and the concept certainly goes hand and glove with the name New Sky Communications. As for the performance of Logan Group, improvement is needed there. They are relatively new, with a young staff, and are in a learning process as well. I believe if Colleen had been there today she may have convinced Reynolds to spring for the PR Newswire in addition to the required three outlets. And she may yet. Who knows? But, after seeing what usually happens to the stock of BB companies after PRs are put on the PR Newswire or, as you say, widely distributed, I question the need to invite a price decline. How this is received and how it impacts the stock price will ultimately depend on the revenue it produces, not on how wide the distribution of the PR. Finally, while I enjoy a debate as well as the next guy, and hope we do discuss it thoroughly, I don't know how much impact it will have on Reynolds' way of doing business. And ultimately it comes down to whether we have enough confidence in him to let our money ride or pull all or some off the table, as you did today. Again, thanks for your thoughts Offie. Expressing points of view, opposing or not, are what these threads are for. Those views are especially meaningful when they come from someone as highly regarded as you.