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To: GuinnessGuy who wrote (29293)	3/26/1999 8:45:00 PM
From: Shroder Wertheim (Hijacked)	Respond to of 45548

Are ads too late for Windows CE handhelds? By Stephanie Miles Staff Writer, CNET News.com Windows CE PC companion class devices actually lost market share to other devices in 1998, according to International Data Corporation, dropping from 17.8 percent of the market in 1997 to 17.3 percent in 1998. Palm seems to be taking a traditional marketing strategy which is designed to appeal to the 80 percent male PDA market: Its ads feature what appear to be naked women holding PalmPilots. Microsoft will not be following in Palm's footsteps when it launches its palm-size PC ads, Gulrajani asserted. "We're taking a different approach," he said. "It's safe to say you won't see scantily clad females--or males--in a Microsoft palm-size PC ad."