To: Chuzzlewit who wrote (218 ) 3/28/1999 11:30:00 PM From: dpk Read Replies (2) | Respond to of 419
Chuzz Good couple of posts from you re general considerations on valuing “internet stocks”. I agree with you that the routine application of NPV of FCF has problems with regard to e-tailing stocks. And your example of how some e-tailers are able to show near term positive cash flows while selling their products at less than their cost is indeed on target. These companies are taking advantage of the rapid growth in revenue and low or negative CCC numbers to mask poor business economics and some are clearly the net equivalents of a Ponzzi scheme. However, there are a couple of considerations that may justify the crazy economics. First, some of these companies claim that they do not mind losing a little bit of money on each retail transaction in the early stage of the game because they are trying to build net brands. And second, the advertising revenue they are/will be able to generate more than offsets the small loss on each retail transaction. Clearly, the veracity of such claims is difficult to confirm, as only time will tell whether net brands are defensible and what the value of brand equity is in the net world. And as you mentioned even Amazon.com is not yet profitable despite being in business for a relatively long time in net-years. By the way, I don't think the SKU point you make is quite correct. Of course, having fewer SKUs is a good thing, but Amazon does not stock all the books it supplies, it depends on the large book distributors which are its suppliers to do so. In fact, when you compare their inventory position to the predominantly brick and mortar booksellers like Barnes & Noble or Borders, Amazon can provide a better (or comparable, now that B&N and Borders have gone online) selection while carrying a much lower level of inventory. And as for Dell, given that they can customize computers to customer needs, they would have had to carry a very large number of SKUs, but in fact they carry very little inventory because they build to order and have a customer-pull based supply chain management system that enables them to have a negative CCC and a weeks worth of inventory. So the critical differentiator is not necessarily SKUs. And while commodities may be traded/retailed on the net, making money doing so especially using a medium (ie the net) that gives more of the economic rent to consumers is IMHO a losing proposition. On your other point regarding metrics for measuring value, an EBITDA multiple for a company, either on its own or in comparison with the multiples of those in its class may be a good way to think about a company's valuation (cable companies have been valued this way by many analysts), but it has two shortcomings. One, it is a point measure and hence ignores growth. And second, it does not reflect annual capital spending, which can be a big source of advantage for internet based companies vis-à-vis their bricks and mortar counterparts. I don't have a better metric though. So until someone comes up with one I will continue to use the NPV of FCF, although with a judicious dose of “what if” scenarios and a careful analysis of “what one has to believe for the price to be right”. Having said all this, I have to confess that I have come to a conclusion similar to yours that one has to look at other considerations, such as the characteristics of the company as well as of the business they are in to develop an informed opinion about the future prospect of a company. And I would like to share some of those thoughts with you and others on this board who may be interested, with the intent of testing my thinking and expanding on the discussion you have initiated. I will do so in my next post, I hope over the next couple of days. Apologies for the long post. dpk