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To: Chuzzlewit who wrote (220)	3/27/1999 9:46:00 PM
From: Edwarda	Respond to of 419

Chuzz, your point is well taken. I wish I could remember whether it was Forbes or Fortune that recently profiled the CFO of AMZN. She's running as fast as she can. Because there are less expensive competitors even now, AMZN can't raise prices. It's brand franchise, admittedly powerful, is what enables the company to maintain its current premium. In branching out, the company is searching for a profit engine that may not be there.