To: t2 who wrote (19074 ) 3/28/1999 3:14:00 PM From: RTev Read Replies (2) | Respond to of 74651
Microsoft is not going to win this battle. Nor are they likely to win the war unless they agree some some kind of significant structural change. That's the important point: structural change . If they agree to that, then they (and we as shareholders) will win big. If, on the other hand, they continue the war they'll still win eventually either through legal means or by market changes but only at a great cost to everyone. I know the message from Friday thanking the DOJ for its suit was tongue-in-cheek, but I believe it came closer than most to getting to the heart of the matter -- that this suit can be very good for Microsoft in the long run. No matter what happens, the suit will be good because it is forcing the company to rethink its approach to the market. That's something Microsoft often does on its own, as the current reorganization plan shows, but it's been very difficult for MS to give up the monopoly game that was so successful in the 90s. This suit pressures them to redefine that approach. They have a choice. They could continue to fight the antitrust battle, as IBM did in the 70s and 80s, continuing to operate as a monopoly and continuing to make business decisions based partly on legal considerations, or they could free themselves from all that and focus on the 2k markets. It looks like Microsoft is following the IBM strategy of Boies in his prior life. That disappoints me, but not enough that I'd sell their stock because I think the strategy will be very effective for at least another few years. I'd much rather see them accept a structural change that gets them out of the monopoly business at its peak and lets them focus on riding the next wave into the 2K's.