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Strategies & Market Trends : India Coffee House -- Ignore unavailable to you. Want to Upgrade?

To: Mohan Marette who wrote (3958)	3/29/1999 12:02:00 PM
From: Mohan Marette	Respond to of 12475

Mercedes- Bullish on India. Mercedes still bullish about India Kevin James in New Delhi Notwithstanding its uninspiring performance in the Indian market, Mercedes Benz India Limited still seems bullish about this country. It plans to launch its A-class car in the Indian market, besides adding three more avatars of its E Series model in India -- the E-200, E-230 and E-250. The decision to introduce the A-Class car in India is a strategic move by the German giant to make a dent in the price-sensitive Indian market. The A-Class is expected to be priced between Rs 1 million and Rs 1.1 million, half the E Series price.The E Series, introduced two years ago, did not do well at all in the Indian market. The A-Class is expected to hit Indian roads in the second half of 1999.... rediff.com