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To: Jacktoad who wrote (113112)	3/29/1999 10:35:00 AM
From: hdl	Read Replies (3) \| Respond to of 176387

Subj: eMachines Catapults to Fourth Largest PC Manufacturer In... Date: 3/29/1999 8:28:47 AM Eastern Standard Time From: AOL News eMachines Catapults to Fourth Largest PC Manufacturer In US Retail Market Share New eMachines Position Passes Apple and Packard-Bell Within Four Months of First Unit Sales IRVINE, Calif., March 29 /PRNewswire/ -- eMachines, Inc., the creator of the sub-$600 PC market segment with its $399, $499 and $599 eTower computers, today announced that it has become the fastest growing supplier of personal computers in history. In less than four full months of sales, the company has achieved the number four market share position in US retail desktop PC sales. PC Data's February 1999 market share report shows eMachines with a 9.9% retail desktop share, taking over the position previously held by Packard-Bell, and less than 1% point behind IBM which presently is at number three with a 10.7% share. The January 1999 Ziff-Davis InfoBeads report listed eMachines in the number five retail desktop PC position with a 7.1% market share ousting Apple Computer. In December 1998, eMachines attained the number six slot with a 5.9% share in its first full month of sales. "With our focus on the sub-$600 PC market segment, outstanding product quality and support, and mass market retail distribution, eMachines is demonstrating that this new level of affordability is leading the low-price PC evolution and opening up the market to numerous first-time PC buyers," stated Stephen A. Dukker, President and CEO of eMachines, Inc. "These independent research statistics validate that eMachines has become a tier-one branded PC vendor in record time." eTower Sales in Q1'99 Stimulate First-Time Buyers Data from eTower sales in Q1'99 continued to verify eMachines' market momentum in driving the low price PC evolution. eMachines shipped approximately 300,000 eTower PCs in the first quarter of 1999, representing an increase from the over 150,000 units shipped in Q4'98. In Q2'99, the company will increase production of its eTower shipments to well over 400,000 units. "The combination of results from our Q1 eTower sales presents a win-win position for consumers and retailers alike," stated Dukker. "Not only can more consumers afford to purchase a PC today over any other time in history, retailers are taking advantage of the high velocity sales associated with our low $399, $499 and $599 price points and very low return rates." In Q1'99, eMachines continued to report a dramatically low return rate of under 4%, less than half the industry average, which indicates not only superb product and support quality, but that people are more comfortable with the purchase of a PC at the eTower's low price points. Supporting eMachines' mission to expand the market with new PC customers, approximately 51% of Q1'99 eTower sales through consumer electronics retailers were to first-time PC buyers, compared to industry figures that were slightly above 25% during 1997 and most of 1998. These new 'first-time' buyers reported annual household incomes at 69% between $20,000 and $34,000, and 31% between $35,000 and $49,000. This is substantially below the $50,000+ household income levels reported by PC owners in 1997 and 1998 surveys. Customer data also shows that eMachines is expanding the market for multiple PC ownership in the home. For consumers who already own a computer, the average number of PCs in the home increased to approximately 2.2 after their eTower purchase. Continuing eMachines' powerful "word of mouth" trend, 32% of eMachines customers across all sales channels said they heard about eMachines from friends and associates, indicating that they are recommending the company's eTower PC. About eMachines, Inc. Founded in September 1998, eMachines is the first PC company to focus on desktop computers exclusively in $399 to $599 price range with a mission to expand household penetration of first-time purchases and increase second and third computers per house ownership. eMachines' principal investors include Korean PC manufacturer TriGem Computer and monitor maker Korea Data Systems (KDS). With the backing of these two manufacturing powerhouses and the channel expertise of its management team, eMachines is positioned to become a major computer-centric consumer electronics brand. The company's Web site is located at www.e4me.com. SOURCE eMachines, Inc. CO: eMachines, Inc. ST: California IN: CPR SU: SLS 03/29/99 08:28 EST prnewswire.com To edit your profile, go to keyword NewsProfiles. For all of today's news, go to keyword News.

To: Jacktoad who wrote (113112)	3/29/1999 1:58:00 PM
From: Eggolas Moria	Read Replies (1) \| Respond to of 176387

Another POV on eMachines $399 offering: The Almost-Free PC By Alexei Oreskovic, PC Computing March 15, 1999 Don't let the eTower 300c's $399 price fool you: This is no bare-bones closeout box. The eMachines eTower 300c is a full-featured multimedia system (monitor not included) packing a 300MHz Cyrix M2 processor with 512K of L2 cache and 32MB of RAM, upgradable to 256MB. There's a 4MB ATI 3D Rage IIC AGP graphics accelerator, a sound chip, a V.90 modem, a 4X CD-ROM drive, a 2.1GB hard drive, and even two USB ports, one of them cleverly located at the front of the machine. Setup is a cinch thanks to color-coded cables. And the eTower 300c even offers a little room for expansion (two free ISA slots, one free PCI slot). Of course, it won't set any speed records: The eTower 300c trailed Tagram's $969 300MHz Pentium II PC by 39 percent. Still, it's more than adequate for basics such as Web surfing and word processing. Also watch for the 300k, featuring an AMD K6-2. eMachines eTower 300c Rating: Four Stars Verdict: No, that's not a typo. This is a full-featured PC for just $399. Pros: Lots of extras at an astonishing price. Cons: No speed demon. $399 est. street price / eMachines / (877) 566-3463