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To: edamo who wrote (113193)	3/29/1999 1:34:00 PM
From: Eggolas Moria	Read Replies (1) \| Respond to of 176387

<<if hyundai failed at its attempt to take the american market away, than how can a diminutive tri gems succeed...>> I didn't say they were going to take the American market away. I am an incrementalist by nature. What they are doing is targeting a segment of immense growth potential with a different way of doing business. It's not as revolutionary as MD's direct model, but with a 4% return rate and huge inventory turns are retail level, it certainly bears watching as a means of distribution for individuals, small and medium businesses. <<but an offshore entity...other than japanese....has never achieved usa market finished goods prominence in the technology arena...>> Prominence is a difficult word since it connotes different things to different people. Currently number 6 in the US desktop PC market (according to their web site) and possibly already climbing above that ranking leads me to believe that the first stage of the invasion has proceeded well ahead of internal expectations. <<the korean market philosophy is to enter solely on price...crash and burn for the most part in a few years...when not even low price can justify poor quality....>> Let's not set up straw men. Although the article someone posted about the $399 machine didn't like eMachine quality, the Windows article from March 1998 which reviews the Celeron offering clearly does. Is there a lesson in that? <<if you are a believer in the korean superiority...>> Here is the fallacy of the straw man argument. Nowhere did I say anything about "Korean superiority." You decided to say what the Korean strategy is, paint eMachines with it and then knock it down. I'm sorry, I like discussing issues on this board and business issues in particular, but I don't like having my statements mischaracterized. I don't mind being corrected or even told that my argument is a POS, as long as the other person has the substance of it correct. I've been on the Internet long enough to know that mischaracterization happens. But, I was hoping for a higher-quality level of discussion here. By the way, where does eMachines assemble their product?

To: edamo who wrote (113193)	3/29/1999 1:41:00 PM
From: Eggolas Moria	Respond to of 176387

BTW, it looks as if they will be bringing out a 400 MHZ Celeron before the 433 MHz version: from cnet. , Emachines is redefining the upper price stratum of the sub-$600 PC market, as others vie with me-too models at the $399 and $299 level. While the 400-MHz systems are being readied, Emachines is also now selling its newest E-Tower 333ID systems. Most important is the inclusion of fast Intel processors, second-generation DVD-ROM drives for movie playback and data storage, and relatively powerful graphics chip technology from ATI Technologies. Emachines is one of the first PC suppliers to include a graphics subsystem this powerful at this price range. The systems boasts an ATI 3D Rage Pro Turbo chip that utilizes Intel's AGP technology. The chip, which has four megabytes of its own graphics memory, allows impressive image rendering in games, superior to highly touted specialized game machines, like Sony's current PlayStation. ATI's higher end chips, such as The ATI Rage Pro 128, offer even more powerful 3D technology but have yet to make it into this PC segment. The new E-Towers, hitting store shelves now, use a 333-MHz Intel Celeron chip and come with a 56-kpbs modem, 32 MB of memory, a 4.3GB hard drive, the ATI graphics chip, DVD-ROM drive, and Windows 98. These systems are now available from resellers such as Office Depot and Circuit City and online stores such as NECX. The $599 price requires a $50 mail in rebate, according to NECX. In January, Emachines was ranked fifth in desktop retail market share with a 7.1 percent share, according to ZD Market Intelligence and No. 4 by PC Data in February. "I would say it's a done deal that we are going to pass IBM [in March]," crowed Stephen Dukker, the CEO of Emachines