Adsmart Expands Network With 20 New Brand Name Sites;
Surpasses 1 Billion Impression Milestone
Monday, March 29, 1999 09:01 AM
ANDOVER, Mass.--(BUSINESS WIRE)--March 29, 1999--
Additions of Dodgers.com, NHL.com and More, Make Adsmart
One of the Fastest-Growing Interactive Advertising Networks
Adsmart (http://www.adsmart.net), a majority-owned subsidiary of CMGI, Inc. (Nasdaq: CMGI), today
announced that it has added 20 new brand name Web sites to its advertising network, bringing the
total number of impressions under contract to more than 1.2 billion. Joining the more than 200 Web
brands on the Adsmart network are the official web sites of The Los Angeles Dodgers
(http://www.dodgers.com) and the NHL (http://www.nhl.com), as well as leading travel, news and
community sites.
These newly-added sites and impression figures follow Adsmart's recent acquisition of 2CAN Media,
the industry's largest site-focused advertising network. Combining Adsmart's expertise in sponsorship
sales with 2CAN Media's top brand sites has helped the company quickly accelerate to its current
position as the third largest online advertising network, following DoubleClick and 24/7. The integration
of Adsmart and 2CAN Media is now complete, with seven new sales divisions and a combined sales
force of more than 65 professionals in six offices nationwide.
"The signing of these brand name sites, along with our success in securing more than 1 billion
impressions under contract, is a major milestone for Adsmart," said John Federman, Chairman and
CEO. "Adsmart has been able to grow at such a rapid pace because we understand the importance of
offering Web publishers and advertisers a complete, customized advertising solution with a special
focus on site-specific representation. We're confident that we can sustain our rapid growth."
The newest sites to join the Adsmart network include the online home of the LA Dodgers; NHL.com;
BizTravel, a site for frequent business travelers; Outside Online, the online edition of Outside
Magazine; Teen.com, an information site for teenagers and their parents; Netbabbler.com, a free online
community of web based discussion forums; Bankrate.com, a site offering financial information on
non-investment financial products; CPNet.com, an index of online student newspapers; The Whiz, an
information source for the frugal consumer; Total Quality Stats, a site that provides custom rotisserie
and fantasy league reports for leagues in any of the major sports; WorldNow, a network of local portals
that provides local news, weather, sports, entertainment, and content; Photo Point, a site for sharing
photos on the Web; Webcrush, an online community where users can shop, get information, and have
fun; All Star Stats, a statistics service for rotisserie and fantasy leagues; Rotoworld.com, a site
providing rotisserie baseball news and statistics; Open Diary, the first interactive online diary
community on the Internet; Magazine Stop, a site that offers magazine subscriptions on the Web;
Cashwiz, a site that offers online Java games applications; and two new Hispanic sites as part of the
Net Fuerza division -- Consejero.com, and Bankrate.com/esp.
As a result of the 2CAN acquisition, Adsmart is now comprised of eight divisions leading with the
site-specific model. These divisions include Adsmart Pinnacle and Adsmart Marquee which are
focused on well-known brand sites such as SmartMoney, Better Homes and Gardens and National
Geographic Online, and Adsmart i-brand, comprised of Internet brand sites such as GORP, The
Mountain Zone, and WomenCONNECT.
In addition, Adsmart offers Adsmart Channels which groups sites according to key affinity areas such
as Women, College, Generation X, Sports, Travel, and Business. Adsmart also offers Adsmart Media
Plus which utilizes excess inventory to provide publishers with a full advertising sales solution.
Other divisions include Adsmart Sponsorships and Adsmart Consulting, leveraging Adsmart's expertise
in advertising and media to offer personalized service to sites and advertisers. Adsmart Sponsorships
complements the site-specific sales divisions by developing unique, customized beyond-the-banner
advertising methods that help advertisers build brand awareness and qualified site traffic. Examples
include contests, interactive games, microsites, text links, and sponsorship of key events. Adsmart
Consulting provides a complimentary service to sites within the network to help maximize page
impressions and improve the sites' commercial viability. Grupo NetFuerza, the eighth Adsmart division,
is the largest Hispanic advertising network in America with 30 sites and 18 million impressions served
monthly.
About Adsmart
Adsmart (http://www.adsmart.net), a majority-owned subsidiary of CMGI, Inc., is an online advertising
network comprised of more than 200 Web sites totaling 1.2 billion monthly impressions. Adsmart's
mission is to combine the branding power of traditional media with the precision and interactivity of new
media to provide effective marketing opportunities for advertisers, and a profitable advertising revenue
stream for web publishers. Adsmart is headquartered in Andover, MA with more than 65 full-time
salespeople in the six major advertising markets: New York, Chicago, Detroit, Los Angeles, Boston
and San Francisco. |
