To: CBurnett who wrote (14505 ) 3/29/1999 6:37:00 PM From: Crazy Canuck Read Replies (1) | Respond to of 37507
>>Concerning retail sales for the 4th quarter.....Isn't Bid.Com business to business? << In response to this question, and as an attempt to explain the different revenue streams available to this company, I am re-posting a previous message. Here it is . . . ________ They have six different revenue generators to draw from. Auction sales is just one of these. Let's look at these . . . Consumer based Auctions - this is the high profile end of the business that the majority of the public sees. Prior to the last part of the year, Bid.Com was heavily weighted in computer and electronic equipment. The problem is that everywhere you look, someone is selling the same stuff on their sites. Not only can you now buy a computer for $299, but if you were one of the lucky ones, you could have picked up one of the 10,000 P.C.'s that one company was giving away for free. Needless to say the margins can be terrible, and I see them only getting worse with more competition. So yes, sales growth is important, but the big question (that anyone in the retail business has to ask themselves) is just how profitable are the sales? I also believe that this computer/electronics market cannot be ignored, and Bid.Com has to have a continued presence here. But, the message I take from the Q3 To Q4 results is that Bid.Com has re-positioned themselves to become effective in selecting higher margin items that may be less pricey. Work out the returns on the sales of a $500 P.C. @ 2% margin = $10. Now take $250 of sales @ 25% margin = $62.5. Someone looking at the surface would say that they are getting killed in that their sales dropped by 50%! Understand what this company is doing, (sorry - has done), is to exponentially increase their profits. Now with greater exposure, and a larger market presence, I am confident that the sales of these higher margin items will increase strongly. Therefore I feel that the profit that this company will take in 1999 will be significant. We should start to see some of this increased profit in Q1 and Q2. But again, customer auctions is only one of the ways that they will bring in revenue. And in my opinion, some of these other revenue generators could conceivably contribute more to the bottom line over time. They are also focused on . . . Business to Business market - They recently made significant inroads in this market. They have often been quoted as saying that they see this as a very strong growth area for their future. Look to the success of Vertical Net to see what B2B business, and share appreciation, can mean. Licensing of their award winning Technology - As more and more companies are clamoring to get into this arena, they are finding that they cannot spend the time to develop, test, and grow the technology required to make it happen. Bid.Com will sell them the rights to use theirs. Advertising Revenue - With the recent (Q1) agreement with 24/7, the revenue from on site advertisements should be significant. Database Marketing - The impact, and value, of information on buying habits of a loyal customer base is significant. This information will be leveraged to increase sales as well as to enhance the number of satisfied customers. International Offices and Joint Ventures - In my opinion, the potential here is staggering. They have been working on establishing a solid infrastructure in Europe for approximately two years now. To wrap up, I am convinced that there is more going on than what meets the eye, and I think that investors should dig deeper when looking at this company's future. Our family has invested our money based on our belief that the next few months, and years, will see strong growth for this company. As a result of this we have been handsomely rewarded in return. I also believe that we are just in the early stages of what will be a very exciting time for Bid.Com. I remain, a . . . Crazy Canuk