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To: Jan Crawley who wrote (48030)3/29/1999 9:36:00 PM
From: puborectalis  Respond to of 164684
 
biz.yahoo.com

Monday March 29, 5:30 pm Eastern Time

Company Press Release

SOURCE: BancBoston Robertson Stephens

BancBoston Robertson Stephens Reiterates Strong
Buy Rating on Amazon.com, Inc.

SAN FRANCISCO, March 29 /PRNewswire/ -- The following is being issued by BancBoston Robertson Stephens, a
member of the National Association of Securities Dealers, CRD number 41271:

BancBoston Robertson Stephens managing director and senior Internet analyst Keith E. Benjamin and senior e-tailing and
specialty retailing analyst Lauren Cooks Levitan today reiterated their Strong Buy rating on Amazon.com, Inc. (Nasdaq:
AMZN - news). Amazon announced today that it has surpassed 8 million customers, pointing to above-expected first quarter
sequential revenue growth. The company also announced its expansion into the person-to-person auction business and its
agreement to acquire a 50 percent stake in Pets.com.

''We are reiterating our Strong Buy rating on Amazon, as we believe the company's announcements provide further evidence
of its dramatic growth potential, position as the leading e-tail franchise and evolution into the first true e-tail portal,'' said
Benjamin and Levitan.

Clients interested in receiving more information should contact their salesperson at 415-781-9700.

BancBoston Robertson Stephens is a leading international investment banking firm focused on emerging growth companies. The
firm's 55 equity and high yield research analysts cover more than 600 companies. Additional information is available upon
request.

The information contained herein is not a complete analysis of every material fact respecting any company, industry or security.
Although opinions and estimates expressed herein reflect the current judgment of BancBoston Robertson Stephens, the
information upon which such opinions and estimates are based is not necessarily updated on a regular basis; when it is, the date
of the change in estimate will be noted. In addition, opinions and estimates are subject to change without notice. This Report
contains forward-looking statements, which involve risks and uncertainties. Actual results may differ significantly from the results
described in the forward-looking statements. Factors that might cause such a difference include, but are not limited to, those
discussed in ''Investment Risks.'' BancBoston Robertson Stephens from time to time performs corporate finance or other
services for some companies described herein and may occasionally possess material, nonpublic information regarding such
companies. This information is not used in the preparation of the opinions and estimates herein. While the information contained
in this Report and the opinions contained herein are based on sources believed to be reliable, BancBoston Robertson Stephens
has not independently verified the facts, assumptions and estimates contained in this Report. Accordingly, no representation or
warranty, expressed or implied, is made as to, and no reliance should be placed on, the fairness, accuracy, completeness or
correctness of the information and opinions contained in this Report. BancBoston Robertson Stephens, its managing directors,
its affiliates, and/or its employees may have an interest in the securities of the issue(s) described and may make purchases or
sales while this report is in circulation. BancBoston Robertson Stephens International Ltd. is regulated by the Securities and
Futures Authority in the United Kingdom. This publication is not meant for private customers. The securities discussed herein
are not FDIC insured, are not deposits or other obligations or guarantees of BankBoston N.A., and are subject to investment
risk, including possible loss of any principal amount invested.

SOURCE: BancBoston Robertson Stephens



To: Jan Crawley who wrote (48030)3/30/1999 5:11:00 AM
From: H James Morris  Read Replies (1) | Respond to of 164684
 
>>Maybe you were under pressure to perform today, or maybe your broker made a mistake.<<
Jan, the only time I'm under pressure to perform is from my girl friend.
She's sleeping right now so I can relax now.
Anyway it appears that Bezos will have more pressure to perform than me going forward.
>>This really marks the first time Amazon will be going head to head against an industry titan -- somebody with a high level of brand and business momentum and a clear category leadership position,'' said analyst Derek Brown at Volpe Brown Whelan & Co..

As far as paine webers mistake. That's their problem not mine.
Trust me on that.
>>Seattle, March 29 (Bloomberg) -- Amazon.com Inc., the Internet's biggest retailer of books and music, said it will add auctions to its Web site to attract more visitors and capitalize on a fast-growing and profitable form of online commerce.

Amazon will go head-to-head with top auctioneer eBay Inc. in allowing consumers and businesses to auction everything from Beanie Babies to computers. Amazon, which started by selling books in 1995, has been adding items such as videos and buying stakes in online companies in a push to become the dominant Web retailer. The auctions will start tomorrow.

Chief Executive Jeff Bezos hopes auctions will get visitors to linger at Amazon's site -- they stay 10 times longer at eBay - - and boost sales of its books and other products. Amazon, which isn't expected to break even until the fourth quarter of next year, also could get a boost from the lucrative business. EBay's gross profit margin is about 85 percent, quadruple Amazon's.

''It is a perfect business for the Internet,'' said Henry Blodget, a Merrill Lynch & Co. analyst. ''It's very powerful when integrated with Amazon's other business. There's a lot of cross- selling and cross-marketing they can do.''

Seattle-based Amazon rose 10 9/16 to 149 5/8. San Jose, California-based eBay fell 6 23/32 to 147 25/32.

Amazon will distinguish its auction from eBay's by promising to reimburse as much as $250 on unfulfilled purchases if customers can establish that they paid for an item they never received. EBay insures items up to a value of $200, with a $25 deductible.

Last month, eBay said the U.S. government asked it to provide records and information related to an investigation of possible illegal transactions on its site. EBay is also being investigated by the New York City Department of Consumer Affairs over users' complaints about fraud.

Amazon's Auction

Amazon's auction service will be similar to eBay's, which acts like an online classified-ad page, bringing together buyers and sellers. They don't actually handle any inventory, which lowers costs and boosts profits.

Internet auctioneers make money by charging listing fees and taking a commission on each sale. Sellers can negotiate prices with potential buyers through messages posted on a site.

''The auction has proven to be one of the things that the Internet has excelled at providing, and something that consumers have shown they want,'' said analyst Sara Zeilstra at Warburg Dillon Read.

Amazon said it signed up a large number of businesses to run auctions on its Web site. Amazon said it will start the site soon, but didn't give a specific date.

U.S. shoppers are expected to spend $3.2 billion at auctions by 2002, said Jupiter Communications, a market research firm.

''It's like printing money,'' said Marc Johnson, an analyst at Jupiter.

Other online sellers such as Onsale Inc. and uBid Inc. get merchandise from manufacturers and sell it through an auction format. Onsale fell 1 5/16 to 34 1/16. UBid dropped 5 1/2 to 69.

Yahoo! Inc., the biggest Internet directory, also offers auctions through a partnership with Onsale.

Auctions

Amazon plans to offer more than 800 different categories of auction items, with ''tens of thousands'' of different items available, the company said.

EBay has 2.2 million registered users of its service, with 1.8 million product listings, analysts said.

Amazon's auction service could be as big as eBay's business by the end of the year, Blodget said. Last year, EBay generated $47.35 million in sales, compared with $610 million for Amazon.

''Amazon's advantage is that it has 8 million customers versus 2 million that eBay has, and it has a proven ability to switch into other categories,'' Blodget said.

The move into auctions is significant for Amazon because the retailer will now be giving up some amount of control over the quality of service that its customers receive, Brown said.

''Amazon has prided itself on a real dedication to customer service, at the heart of which is Amazon controlling 100 percent of the consumer shopping experience,'' he said. ''This removes a lot of those controls.''

Expansions

Amazon has expanded into other areas with success. This month, it became the top Internet video seller, passing Reel.com, which is owned by Hollywood Entertainment Corp. It became the top online music retailer last year.

''This really marks the first time Amazon will be going head to head against an industry titan -- somebody with a high level of brand and business momentum and a clear category leadership position,'' said analyst Derek Brown at Volpe Brown Whelan & Co.

Separately, Amazon said it bought a 50 percent stake in Pets.com, an online seller of pet food, pet toys and other products for animals.

Amazon in February bought a 46 percent of closely held Drugstore.com, which sells drugs and beauty products on the Web, and said it would consider investments in other online retailers.

) Mar/29/1999 18:27