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Technology Stocks : OBJECT DESIGN Inc.: Bargain of the year!! -- Ignore unavailable to you. Want to Upgrade?

To: hasbeen101 who wrote (2818)	3/31/1999 10:45:00 AM
From: GUSTAVE JAEGER	Read Replies (1) \| Respond to of 3194

Another failure of ODIS'stealth marketing... iMALL Launches Next Generation Computer Architecture Enhanced Platform Can Serve up to One Million Merchants and Process One Billion Transactions Annually SANTA MONICA, Calif.--(BUSINESS WIRE)--March 31, 1999--iMALL, Inc. (Nasdaq:IMAL - news), the leading provider of fully-integrated ''one stop'' e-commerce solutions for small to mid-sized businesses, today announced that it has successfully implemented its new next generation computing platform and has transitioned its existing base of over 2,000 merchants. The platform, code named Emerald Lake, has been in development for over a year and possesses the scalability, security and reliability to meet the Company's growing computing needs well into the next Millennium. ''In designing this new platform, we wanted a system with virtually limitless scalability, complete security, and total reliability. The scalability of the system enables us to service a million merchants, with tens of millions of products, processing millions of sales transactions a day,'' said Dr. Phillip Windley, Chief Technology Officer, iMALL, Inc. ''Security has been built into the platform from the start. Through the use of firewalls, separate access codes, strong encryption, and sophisticated physical security measures, we have created a proprietary system that provides a secure environment for merchant and corporate data and secure transactions for shoppers and merchants, while protecting the privacy of the consumer.'' ''The Emerald Lake system combines state-of-the-art components such as CORBA, XML, Java technology from Sun Microsystems and an object oriented database from Object Design, Inc (Nasdaq:ODIS - news), in a unique architecture that provides the flexibility iMALL needs to meet business demands in Internet time,'' Windley added. In 1998 the company made strategic investments in the development of the new architecture to enable the creation of the industry's first complete ''one-stop'' solution. The over-riding objective was to assemble a sophisticated service that would eliminate all the traditional detours to the physical world that a merchant typically goes through to build an online store, thus reducing the build time from weeks to hours. The complete solution includes: 1) site creation and hosting services, 2) e-commerce features such as a product catalog, searching, cash register, shopping cart, shipping and sales tax calculations, 3) online merchant account establishment, 4) a secure on-line payment gateway; and 5) online promotion via a presence in iMALL's shopping portals, including a mall site and the new www.stuff.com product-level search engine. ''This new architecture positions iMALL in a league of its own in the e-commerce industry,'' said Richard Rosenblatt, iMALL's Chairman and Chief Executive Officer. ''With this new computing platform we can deploy whole new suites of services to merchants with very short development cycles, which will allow us to capitalize on new revenue streams. Merchants can use our service to build a virtual storefront and start taking orders online within hours. We will continue to refine our services to open up the web and make it simple for the next great wave of merchants waiting to get their stores online.'' *About iMALL* iMALL, Inc. is a leading provider of fully integrated, ''one-stop'' e-commerce solutions. iMALL's e-commerce tools and services allow businesses to create Web sites or use existing ones, establish accounts online, deliver shopping services to customers, drive traffic to their business and process customer orders. Through its recent acquisition of Pure Payments, Inc, iMALL has been able to integrate sophisticated electronic payment gateway services into its e-commerce solution. iMALL's e-commerce solutions can be found at merchantstuff.com and its innovative shopping portals at stuff.com and imall.com. For further information, visit iMALL's corporate site at imallinc.com.