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To: Frederick Langford who wrote (5422)	3/30/1999 1:51:00 PM
From: Mr. Fortune	Respond to of 13776

Tuesday March 30, 10:02 am Eastern Time Company Press Release SOURCE: Silver Star International, Inc. Silver Star Announces Debut of EmbossWear Clothing Line ST. PETERSBURG, Fla., March 30 /PRNewswire/ --Silver Star International, Inc. (OTC Bulletin Board: SVSR - news) today announced the product debut of their new EmbossWear line of embossed clothing. Silver Star International is a fully integrated marketing company that designs, sources, sells and distributes a wide variety of products to the retail industry. Silver Star disclosed that they have just received the first two approved license contracts from Collegiate Licensing Company (CLC), who brokers college and university licenses. These first two licenses are for The United States Military Academy at West Point, New York and The United States Air Force Academy at Colorado Springs, Colorado. With the news of this ''First'' license approval, Silver Star announces that their embossed denim jackets, embossed tee shirts and embossed sweatshirts will go on sale immediately, as the Company is offering a ''Special Introductory Sale'' on these products to retailers until April 30. These products can be seen on Silver Star's web site at silverstarintl.com Company President Mr. Mike Faessler is a graduate of West Point and a Major in the U.S. Army Reserves. He commented, ''Silver Star is very proud to announce the product debut of our EmbossWear line with these first two licenses from the service academies. The academies often get 'short-changed' as a collegiate property. They are not as 'recognizable' as rival Notre Dame, or even our local Florida Gators. Yet, both these academies have very strong football followings, and Air Force finished last year in the Top 20. In addition to that, all of the service academies have a tremendous visitation on campus by the general public. West Point draws close to 3 million visitors each year.'' Silver Star International successfully introduced their line of embossed clothing last year to J.C. Penney and other smaller retailers. At that time, the embossed clothing line consisted only of ''non-licensed'' logos. Management states that currently there are dozens of additional licensing agreements in negotiations, which represent about every current ''hot'' property in the marketplace. Vice President John Rosseel adds, ''We decided to trademark the product name of EmbossWear to build brand name recognition for our attractive style clothing. We have already finalized product line extensions into other soft lines, including leather and fleece, and look forward to adding these products by early 3rd Quarter this year.'' Just last month Silver Star announced the debut of their first plush toy line, ''The Bean Brigade.'' Mike Faessler states, '' We're not a jacket company, nor a toy company, nor a playing card company. But as a 'marketing company', we do design, source, sell and distribute all those products and more. We believe that this strategy makes for more stable revenues, and much greater profitable growth potential as a result of having a wider array of product lines.'' SOURCE: Silver Star International, Inc. More Quotes and News: Silver Star International Inc (OTC BB:SVSR - news) Related News Categories: textiles