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Technology Stocks : Amazon.com, Inc. (AMZN) -- Ignore unavailable to you. Want to Upgrade?

To: Dave Mansfield who wrote (48177)	3/30/1999 6:56:00 PM
From: Randy Ellingson	Read Replies (2) \| Respond to of 164684

Many with a hell of a lot more capital than Yahoo or AMZN. Look at Barnes and Noble. They've been selling books for many years. They know this business. They make money at it. They have twice as many books available online as AMZN. How come they have a market about one tenth of AMZN? It's craziness that's all. Part of Amazon's success is due to their ability to make a name for themselves. They have defined e-tailing, and have done so with very high quality of service. That they established their name as the premiere online bookseller, and extended that to a variety of goods means that people look to them for innovation as well as reliability. If Barnes and Noble had announced an auction site, even if the site was done well, it would not be received the same way as Amazon's. Amazon.com's future is brighter partly because people think it is brighter. That's been a huge plus to their business, IMO, and now they must (as they continue to strengthen their name) execute to fill the expectations. They make both aspects look easy. Randy