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To: Randy Ellingson who wrote (48178)3/31/1999 9:10:00 AM
From: Glenn D. Rudolph  Respond to of 164684
 
FOCUS-Express Scripts surges on Web site plan
By Gregory Crawford
CHICAGO, March 30 (Reuters) - After laying plans to build
an online drugstore, Express Scripts Inc. <ESRX.O> saw its
stock surge on Tuesday, as investors continued to be enamored
with anything and everything Internet.
After the stock market closed Monday, the St. Louis-based
pharmacy benefits management (PBM) firm said it would launch
two Web sites to sell drugs and provide information.
By Tuesday afternoon, the St. Louis company's stock was up
22 percent, trading at $91, ahead $16.94, but off its best
level of the day, a record high $105.50.
"Online drugstores are the hot thing now and you're seeing
them pop up," said Gregory Simpson, an analyst who follows
Express Scripts for A.G. Edwards. "There are people out there
that invest in Internet stocks who don't know what a PBM is."
Express Scripts said that in the second quarter it would
begin selling drugs over the Internet at www.YourPharmacy.com
and launch a companion Web site, www.DrugDigest.org, providing
consumer drug information.
The Web sites will tap into the company's customer base of
more than 36.5 million people, which stems from its
relationships with major employers and managed care
organizations.
"If I were going to start up an online drugstore, it would
be awfully nice to have 40 to 50 million clients or customers
that are kind of captive," Simpson said, adding that the
venture is likely to contribute to Express Scripts' profits.
In a statement Monday, Greg Rotenberg, president of the
as-yet-unnamed subsidiary Express Scripts created to launch and
manage the Web sites, said the company would leverage its
relationship with Express Scripts and many of the nation's
leading employers and managed care organizations to have a
direct dialogue with its target customers.
Simpson said Express Scripts would have an advantage over
start-up online drugstores like Drugstore.com, which is 46
percent owned by cyber bookstore Amazon.com Inc. <AMZN.O>, and
PlanetRx, which launched earlier this month.
"Express Scripts did about $8 million mail order
prescriptions last year, so they not only know how to do it,
but they've got the facility and the capacity," he said.
"That's why you're seeing the reaction" in the stock, he
added. "When you look at what it's going to take to be
successful in this business, a PBM like Express Scripts doing
this -- I think the odds of success are just tremendously
greater."