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Technology Stocks : IATV-ACTV Digital Convergence Software-HyperTV -- Ignore unavailable to you. Want to Upgrade?

To: Skip Jack who wrote (904)	3/30/1999 8:31:00 PM
From: ed doell	Read Replies (1) \| Respond to of 13157

I wonder what our buddy TATrader thinks now... Ed

To: Skip Jack who wrote (904)	3/31/1999 12:59:00 AM
From: Stealhead	Read Replies (1) \| Respond to of 13157

Good point Jack, I look back and it is obvious that the basic infrastructure wasn't in place to support the launch. i.e., digital technology just wasn't out there, but now it is. Today we have millions of STB's deployed, and I for one have two in my own house. To that end, most have been deployed in the last year and we will soon see a technology that is plug and play.. AKA., you pick it up at your local cable company and install it yourself, and when that happens there will be many, many more boxes deployed in a much shorter period of time. Not so long ago, the industry went through a rather bogus "interactive" period and it just wasn't a success. What's different, is that today we have superior technology, and it lends itself to more than one medium. We now can do TV and Internet, we can stream video and URL information and hit a couch potato or a PC geek conceivably at the same time, with the same content. The bud frogs and the car guys know this, and love it, AKA.. ad bucks. What really gets me though, is that there is a lot of people that don't understand the basic technology here. If they just knew how many camera's were running during a football or basketball event and then how many of those camera feeds were not even used, they would understand why ACTV wants to give the control to the guy holding the remote. ACTV wants you to see the other cameras, and the action that would have otherwise been left on the floor. All of the other technologies out there require more than just a standard IQ to operate. What's different with ACTV is that it is "One Click Interactivity", AKA, no owners manual to read! I don't know, you can lead the horse to water but you can't make him drink... SH

To: Skip Jack who wrote (904)	3/31/1999 8:49:00 AM
From: mike.com	Read Replies (1) \| Respond to of 13157

Another success story of a network promoting their website: Wednesday March 31, 8:19 am Eastern Time Company Press Release SportsLine USA Scores Slam Dunk With NCAA Championships Company Sets Records for Advertising Sales and Traffic FORT LAUDERDALE, Fla.--(BUSINESS WIRE)--March 31, 1999-- SportsLine USA, Inc. (Nasdaq:SPLN - news), publisher of CBS SportsLine (http://cbs.sportsline.com), today announced that its coverage of the 1999 NCAA Basketball Championships set all-time records both in advertising sales and traffic to its web sites. Sponsorships for the NCAA Basketball Championships totaled in excess of $3 million, representing SportsLine USA's largest sponsorship revenues for a single event. Sun Microsystems was the presenting sponsor, and provided the platform that enabled SportsLine to manage peak spikes in traffic during the tournament. Other major sponsors included Anheuser Busch, Arthur Anderson, BMW, Career Path, Cellular One, Chevrolet Trucks, Hewlett-Packard, Honda, Intel, Pepsi, Sony, T/Gel, VISA and Volvo. The first two days of the 1999 NCAA Men's Basketball Championship resulted in SportsLine USA's top two days ever for page views and visits. On Thursday, March 11, the opening day of the championship, SportsLine received approximately 21 million page views and 1.4 million visits, while on Friday, March 12, SportsLine received approximately 21.5 million page views and 1.5 million visits. During the 23 days from CBS Sports' announcement of the tournament brackets through the championship game, SportsLine averaged more than 9.2 million page views and more than 850,000 visits per day. ''The results from the NCAA Championships clearly demonstrate the ability of SportsLine to attract fans, deliver the content they want, and to create valuable opportunities for advertisers to reach their customers in an exciting, interactive environment,'' said Michael Levy, president and CEO of SportsLine USA, Inc. ''SportsLine USA has raised the bar once again, setting a new standard for advertising and sponsorship sales surrounding a single sporting event on the Internet.'' About SportsLine USA, Inc. SportsLine USA, Inc. (Nasdaq:SPLN - news) is a leading Internet-based sports media company that provides branded, interactive information and programming as well as merchandise to sports enthusiasts worldwide. The publisher of CBS SportsLine (http://cbs.sportsline.com), SportsLine USA's content includes more than 400,000 pages of multimedia sports information, entertainment and merchandise, covering all major professional, collegiate and international sports with exclusive content from sports teams, organizations and superstars such as Michael Jordan, Tiger Woods and Shaquille O'Neal. The Sports Store (www.TheSportsStore.com) is SportsLine USA's electronic commerce arena offering a unique collection of sports-related merchandise, memorabilia and licensed products. In 1998, the Company acquired two golf-related properties, GolfWeb (www.golfweb.com) the Internet's premier golf site, and International Golf Outlet (www.igogolf.com), a leading Internet retailer of fine golf products and equipment. SportsLine USA was founded in 1994, and its flagship Internet sports service was renamed CBS SportsLine in March of 1997 as part of an exclusive five-year promotional and content agreement with CBS Sports which has been extended through 2006.