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Technology Stocks : Amazon.com, Inc. (AMZN) -- Ignore unavailable to you. Want to Upgrade?

To: BomboochaBoy who wrote (48246)	3/31/1999 12:28:00 PM
From: Rob S.	Read Replies (3) \| Respond to of 164684

Good points. Amazon is doing the best job of all net companies of taking advantage of all the interest surrounding the Internet. Most other companies (competitors) still "don't get it". Much of the public, analysts and Investors have bought into the Amazon dream machine whole-heartedly. Amazon's direct competitors just didn't get the net in time to gain valuable early momentum. However, now you must increasingly ask, "where is all this headed?". Is the "end game" a highly profitable company as investors speculate? The fact that we won't know for certain for several years makes Amazon's strategy that much more effective. The growth in sales is the most visible metric by which you can judge their success. Few people are asking if the level of profit generated (for auction sales the average GROSS margin is about 4% according to their rate schedule) justifies a higher price for the stock. The mere fact that more people are aware of Amazon and that the fuzzy dream of what they might become has grown larger is enough to propel the stock higher. Risk? Built-in mechanism for comparing prices and eroding margins? Who cares now?