To: KC Jones who wrote (4291 ) 3/31/1999 5:32:00 PM From: The Philosopher Read Replies (3) | Respond to of 5832
I got my "investor packet" today. This has to be a joke. It came in a plain brown envelope, no return address, hand pwritten address. Not very professional for a start. Had, loose, the press release about the sale to R.T. Sales. That's been discussed here. Then had a plastic comb bound packet of front and back cover and 6 sheets of paper. First 3 pages sales literature on Centurion. Fourth page, "Corporate Profile," has the basic stock information (ticker, symbol, 10M shares issued, 500 shareholders, etc. The text of the Corporate Profile consists of two paragraphs. Paragraph 1, "Overview," says it was incorporated to manufacture and market the Centurion; the rest of that paragraph is more sales spiel for the Centiruion. The second paragraph, "Marketing Strategy," talks mostly about a hacker and the need for protecting information, then says "Madison Systems has devised a comprehensive marketing strategy desined to establish it as the premier suplier of Intranet security hardware in Canada and the United States and expand its global influence by licensing distributors in Europe and Asia. The company intends to market the Centurion via three distinct distribution channels: direct sales to government and industry, electronic sales viat the World Wide Web, and factory direct sales to wholesale distributors." End of Corporate Profile. Page 5 and 6 are more advertising, one page for the Y2K board. That's it. Not a single financial number. No names of any employees (other than Don on the press release), number of employees, background of employees and officers, members of board of directors, no information on sales, price of product, sales projections. This is close to insulting. Why this packet? I've been trying to figure it out. Some theories: 1. They've announced a buy-back. They are deliberately discouraging new investors, and thus keeping the price low, while they buy. (Market manipulation, anyone?) 2. The genuinely don't know what kind of information prospective investors look for, and think this is an adequate investor information packet. This is a SCARY possibility. 3. They could care less whether people invest; if people don't like this, tough. Not a very comforting thought for existing shareholders, whose share value will only go up as new investors get interested in the company and bid the shares up. 4. They are so busy making and marketing the Centurion that they just don't have time for this, but they needed to so something to still the clamor for investor information, so they handed it over to some secretary or intern and told them to do the best they could in a few hours of work. In one sense, this could be a comforting option -- how hard they are working for success, and how committed to marketing their product. But IMO, companies which have a corporate culture dedicated to excellence will do their best to excel in ALL areas of the company. A company interested in being taken seriously -- and a company which is planning to market to government and corporate customers in large quaitities per sale has to make a point of being taken seriously; this isn't selling to techies in sweatshirts and Nikes -- isn't going to put out a Mickey Mouse thing like this. So far, I haven't come up with an option that makes Madison or its management look very good. Can anybody??