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Non-Tech : SGDE - Internet hype, Sound investment, or Both? -- Ignore unavailable to you. Want to Upgrade?

To: R Hamilton who wrote (61)	3/31/1999 1:04:00 PM
From: Gutterball	Read Replies (1) \| Respond to of 75

The Sportsman's Guide Expects Record First Quarter Sales; Earnings Anticipated to Meet or Slightly Exceed Expectations SOUTH ST. PAUL, Minn., March 30 /PRNewswire/ -- The Sportsman's Guide, Inc. (Nasdaq: SGDE - news) announced today that the Company expects sales for the first fiscal quarter, ending April 4, 1999, to be at record levels and above current analyst estimates of $35.0 million. Company officials stated that they expect sales to be some 15 to 20 per cent above the record $31.7 million reported for the same period in fiscal 1998. In addition, the Company anticipates that earnings will meet or slightly exceed current estimates of $0.08 per share. Current analyst estimates are down from last year's $0.16 per share primarily reflecting a planned strategy of liquidating cold weather merchandise. Gary Olen, Chairman and Chief Executive Officer of the Company, stated, ''We are very encouraged by our results to date. We look forward to continuing to meet or exceed expectations going forward as our Internet strategy continues to develop, our data warehouse enables us to undertake more efficient and effective mailings and our inventory is now well positioned for the balance of the year.'' The Sportsman's Guide is a Catalog and Internet Company of value priced outdoor gear and general merchandise, with a special emphasis on outdoor clothing, equipment and footwear. In addition to its Internet presence located at sportsmansguide.com , the Company expects to distribute more than 80 million catalogs resulting in sales to over 1.2 million customers in 1999. In late December The Sportsman's Guide was included in a listing of Internet ''E-tailers,'' e-tail.org , ''companies who have implemented electronic commerce sites to allow for the latest trend in retailing'' and in January the Company was named one of 20 companies to watch by the Internet Stock Review, internetstockreview.com This release contains forward looking statements which are subject to change based on various important factors, including but not limited to general economic conditions, a changing market environment for the Company's products and the market acceptance of the Company's catalogs and Internet related services. SOURCE: Sportsman's Guide, Inc.