To: Venditâ„¢ who wrote (8827 ) 3/31/1999 5:19:00 PM From: Venditâ„¢ Respond to of 41369
America Online is quietly preparing a new community directory that will tie together its user-generated home pages with chat, using its popular AOL Instant Messenger client as the primary gateway. The new site, aptly named "Community Directory," organizes Hometown AOL home pages into topic-specific categories with chat options under each topic. For example, clicking on the "Computers & Science" channel in the directory leads to a list of topics (such as "Internet" and "Macintosh") that have links to chat rooms, Hometown pages, and Hometown's "Community Center." The Community Directory is one service in AOL.com's "Community" site--a collection of AOL's Web-based community and communications features in one site that includes AOL Instant Messenger, free email service AOL NetMail, Hometown AOL, Web Chat, and personals directory Love@AOL. AOL's move comes as several offline media giants are jumping into the Net community fray. Warner Bros. Online, for example, recently launched its ACMEcity "destination" site, which offers 20MB of free space for home page building along with authorized photos and other content from Warner Bros.'s television, movie, animation, and music properties so fans can build pages. The pages are then arranged into communities so users can compare pages and interact with others who share their interests, or buy products related to those properties. As these destination sites proliferate, they pose a threat to "traditional" community sites such as TheGlobe.com and Xoom.com. But AOL could be the exception; though it is an online-only brand, it has the largest subscriber base of any ISP and it enjoys tremendous brand recognition offline as well. AOL's brand recognition caused its signature "You've got mail" greeting to be used as the title of a movie released late last year.