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Technology Stocks : Ampex Corporation (AEXCA) -- Ignore unavailable to you. Want to Upgrade?

To: Michael Olds who wrote (6702)	3/31/1999 7:30:00 PM
From: Michael Olds	Read Replies (1) \| Respond to of 17679

Something by way of a suggestion for the Boss-men to consider: From: Web Watcher by Glenn Fleishman “References Available Upon Request”, Adobe Magazine 10/2: …most people reaching your site probably aren't getting there by typing in a Web address. Furthermore…you're probably not getting many visitors from online ads, either. Visitors are finding you by clicking on links at other sites and search engines. So your job is to find out what they're clicking—what links from what URLs—and use that information to improve traffic to your site. Every major Web-server software package…allows logging of what are called “referring URLs,” the URLs from which visitors click to get to your site. Most browsers automatically send their referring URL when they request a page from a server. Originally, this helped promote better linkage of disparate information. Now it's a marketing treasure trove. About 40 to 60 percent of all visitors to a Web site reveal their referring URLs. Since you'll be able to gather only partial data on referring URLs, it's important to use that data as guidance, not gospel. Analyzing referring URLs requires either a programmer or log-analysis software. The analysis should show you trends. [Summary of example: you can track traffic from search engines, tweak your pages to increase the likelihood of higher listings, test the results of your tweaks.] Another strategy for increasing site traffic is through affiliate programs or similar “bounty” relationships, in which companies pay an associated site for incoming traffic that results in page views, sales, or hot leads. You can examine logs to figure out what sites are sending clients your way so that you can investigate setting up more formal affiliate relationships with them. Then you can use referring URL data to get some sense of how successful these programs are.