Hopefully our stealth marketing weaponry worked all right in this case:
Andromedia and BroadVision Announce Strategic Alliance to Deliver Leading E-Commerce Customers First Ever "High-Value" Data Analysis and Reporting
Leading e-commerce customers to utilize Andromedia's ARIA® eCommerce 3.0 in concert with BroadVision One-To-One™ to Analyze Customer Shopping Behavior in Realtime
SAN FRANCISCO -- March 23, 1999 -- Andromedia, Inc., the leading supplier of e-marketing software for e-commerce, and BroadVision, Inc., the leading provider of one-to-one relationship management applications for the extended enterprise, today announced a strategic alliance to provide e-commerce merchants first-of-its-kind “high value” data analysis and reporting enabling them to more effectively manage their online businesses.
Andromedia and BroadVision collaborated to develop innovative monitoring technology that determines how customers are actually interacting with an e-commerce application, not just the Web server. This deeper integration yields marketers the highest value data analysis and reporting available, and provides the most comprehensive view of customer behavior and the most complete picture of the site.
Working together, Andromedia and BroadVision will integrate Andromedia's newly introduced ARIA® eCommerce 3.0 with BroadVision's One-To-One™ Internet Applications. The integration was requested by joint Andromedia and BroadVision customers who needed to analyze actual customer shopping behavior in realtime by tracking, recording, and reporting on critical e-commerce events such as products viewed, shopping cart inserts and deletes, purchases, and conversion rates.
"Our customers need to be able to measure the effectiveness of their online marketing campaigns," says Sandra Vaughan, vice president of marketing for BroadVision, Inc. "Andromedia's realtime marketing analysis software solved one of our customer's biggest challenges -- measuring the effectiveness of their e-commerce initiatives, online marketing campaigns, and Web site presence in a timely fashion."
"Combining BroadVision One-to-One e-Business applications with ARIA is a win-win-win solution for Andromedia, for BroadVision, and for our customers," says Kent Godfrey, Andromedia CEO. "No other solution produces the kind of in-depth and realtime e-commerce analysis and reporting that we provide."
ARIA eCommerce Helps BroadVision Customers Gain Competitive Advantage ARIA's realtime e-commerce reports provide BroadVision customers with a competitive business advantage. BroadVision customers are increasingly recognizing that realtime access to operational data is essential to realizing their online objectives. With ARIA eCommerce reports, BroadVision customers can measure their interactive marketing and e-commerce objectives in realtime to empower them with the marketing insights needed to make more informed decisions that will increase revenues and profit margins.
With ARIA eCommerce, marketers have access to a host of new reports, including Campaign Conversion Reports that automatically calculate the conversion of user sessions to checkouts, enabling marketers to effectively manage affiliates and promotions. Up-sell Conversion Reports determine which product up-sells are most effective and provide realtime up-sell view-to-click conversion rates by product. Product Conversion Reports determine which products are selling successfully by calculating and displaying conversion rates of individual product views-to-checkouts. Shopping Activity Reports determine which shopping activities are most frequently performed, including shopping cart inserts, deletes and checkout details by product. Next-Click Shopping Behavior displays path analysis of online shopping behavior, providing valuable insight for navigation refinement or merchandising modifications. Visitor Reports determine whether the site is attracting new or repeat visitors, and Traffic Reports display the overall level of site activity, enabling the immediate evaluation of promotion effectiveness in driving overall business.
Andromedia Application Monitors Provide Most Comprehensive View of Customers Andromedia's ARIA Application Monitors enable ARIA to track what is going on inside an application. This data isn't available by analyzing log files or even accessible using “packet-sniffing” technology. Andromedia's Network Monitor, Server Plug-In Monitors, and Application Monitors provide marketers with the most complete and comprehensive view of customer behavior and site activity.
About ARIA 3.0 eCommerce
[ObjectStore-based] ARIA 3.0 eCommerce is part of Andromedia's ARIA family of realtime Web site activity analysis software that also includes ARIA and ARIA Enterprise. ARIA eCommerce provides automatic, detailed reports on shopping activity such as advertisements viewed, products viewed, shopping cart inserts, deletes and checkouts, keyword searches, and more. This type of marketing intelligence enables marketers to refine their site navigation, promotions, and merchandising to create a better user experience, leading to increased sales, and is unparalleled in the industry.
About BroadVision One-To-One
BroadVision One-To-One internet applications are industrial-strength software application systems for rapid development and realtime operation of large-scale, personalized Internet, Intranet, and Extranet business applications. BroadVision One-To-One applications support large user and content databases, high transaction volumes, intelligent agent matching, and easy integration with existing business systems. It also incorporates a suite of management tools that empower non-technical business managers, content editors, and Web masters to dynamically control application behavior from their desktops. These comprehensive, powerful features enable companies to deploy highly secure, scalable, smart, and flexible e-commerce, self-service, and knowledge management applications over the global Internet, as well as corporate Intranets and Extranets.
About Andromedia
Founded in 1996, San Francisco-based Andromedia (www.andromedia.com) is the leading supplier of e-marketing software for e-commerce. Andromedia provides Smart eMarketing software comprised of the ARIA and LikeMinds™ product lines, enabling customers to create a better online experience and increase sales. ARIA, winner of CNET's Builder.com 1998 Product Award for “Best Traffic Analysis Tool,” analyzes high-value data in realtime and reports on customer information that is critical to managing online business effectively. LikeMinds Personalization Server efficiently personalizes each and every customer interaction, providing realtime response to customers' needs.
Andromedia has more than 100 customers, including many of the largest sites on the Web. Major customers include Audi; The Boston Herald; Cinemax; Columbia House; Computer Associates (NYSE: CA); Cyberian Outpost (NASDAQ: COOL); Intuit (NASDAQ: INTU); Levi Strauss & Co; Sony Corporation (NYSE: SNE); Sun Microsystems (NASDAQ: SUNW); the U.S. Postal Service; and The Weather Channel. To date, the total outside investment in Andromedia is $30.7 million.
Financial backers include Ares Management L.P.; Big Flower Holdings (NYSE: BGF); ABS Employee Ventures (affiliated with BT Alex. Brown); C.E. Unterberg, Towbin; Draper International; JK&B Capital; Platinum Ventures; Sippl Macdonald Ventures; SOFTBANK Holdings; Travelers Insurance; UBS Capital; and Westbury Capital Partners. Strategic partners include Allaire (NASDAQ: ALLR), Art Technology Group, BroadVision (NASDAQ: BVSN), Computer Associates, EarthLink Network (NASDAQ: ELNK), Engage Technology, Hewlett-Packard (NYSE: HWP), NetGravity (NASDAQ: NETG), Netscape (NASDAQ: NSCP), Sun Microsystems, and Vignette (NASDAQ: VIGN).
About BroadVision
BroadVision, Inc. (Nasdaq: BVSN) is the leading worldwide supplier of one-to-one Internet business applications for extended relationship management. BroadVision's end-to-end solutions enable companies to rapidly deploy and cost-effectively operate secure, scalable, intelligent, and flexible electronic business and knowledge management applications for the financial services, retail, distribution, high technology, telecommunications, and travel industries.
The company's entire product line has experienced exceptional growth and increasing acceptance by Global 2000 businesses with over 200 customers including American Airlines, Credit Suisse, Development Bank of Singapore, Fingerhut, Hewlett-Packard, IBM, Liberty Financial, META Group, Nortel Networks, RS Components, Standard Chartered Bank, Silicon Valley Bank, Thomas Cook, Visa USA and Xerox. BroadVision is headquartered in Redwood City, Calif. and maintains an extensive network of subsidiaries and licensed resellers in North and South America, Europe, Australia and Asia. The company can be reached at (650) 261-5100 or at broadvision.com. |
