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Gold/Mining/Energy : Games Trader -- Ignore unavailable to you. Want to Upgrade?


To: Dettmer who wrote (97)3/31/1999 7:15:00 PM
From: Professor Dotcomm  Read Replies (2) | Respond to of 1239
 
You caught me on the hop at this time but I'll do what I can and don't forget I an still half way through the DD.

First of all new video games. These account for some 30% of the entire Sony profits world wide and 11% of their sales (Did you see their recent restructuring in Tokyo which reversed the Nikkei 225 index? And much was about video games! Total US videogames market is around US$6 billion - though I think this is low since Nintendo's 'Zelda' came on the scene.

Reissued is a currently fragmented cottage industry but aggregate total sales have been estimated as being around the $750 million mark - or about 12.5%. The labels are yesterday's games. A new game lasts for about 90 days and then gets consigned to the attic (together with Junior's old skates and other Christmas presents).

GTR is busy hauling this stuff out of the attic. A giant logistic operation is now working out of Mississauga, Ontario that is buying in and refurbishing old titles and then repackaging them out to their sales channels. The key is that they use a new non-traditional sales outlets such as KMart, Rogers, Shoppers Drug Mart, Zellers, Blockbuster and not the main computer outlets.

Reissued are like paperbacks - about half price or more if the game is really old. No problem with copyright. It is the same product passing through the consumer's hands.

Sony, Nintendo and Sega do not mind this initiative. They like it. Nor do the book publishers when paperbacks come out.

Nevertheless, Dettmer, until I've completed all the necessary drudgery, I cannot say yet that this is a buy. I have to dig in more.

But what a story!