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Microcap & Penny Stocks : Synergy Brands-SYBR (was KRAN) -- Ignore unavailable to you. Want to Upgrade?

To: jdcpa who wrote (921)	4/1/1999 8:43:00 AM
From: RON BL	Respond to of 1026

GREAT NEWS!!!!!!!!!!!!!!!!!!!! [ Business \| US Market \| By Industry \| IPO \| AP \| S&P \| International \| PRNews \| BizWire ] ------------------------------------------------------------------------ Hot news Thursday April 1, 8:01 am Eastern Time Company Press Release Synergy Brands to Advertise Its On-Line Store, BeautyBuys.com, On National Cable Television In Addition, BeautyBuys.com Will Also Appear in Ads Scheduled to Run on the Lifetimetv.com Web Site SYOSSET, N.Y.--(BUSINESS WIRE)--April 1, 1999-- Synergy Brands, Inc. (Nasdaq:SYBR - news) announced today that it has scheduled television commercials to run on the leading women's television network, Lifetime Television for Women. The Lifetime Network, jointly owned by the Hearst Corporation and Disney (NYSE:DIS - news), is a national cable television network that has structured its programming to have special appeal to female audiences. Commencing on April 19, the company has booked an ad schedule on Lifetime TV that will run on the national network through the end of the year. The air dates of the commercials will primarily focus on holidays such as Mother's Day, Father's Day, Christmas and the Back To School period, in order to re-inforce the BeautyBuys.com brand image during the peak shopping periods of the year. The commercials will air during various shows on the Lifetime Network, including ''Party of Five'', ''Chicago Hope'', ''New Attitudes'', ''Intimate Portrait'', ''Denise Austin'', and ''Next Door with Katie Brown.'' The commercials are being produced by Cat & Crossbones Productions, Inc, a New York based production company that has made commercials for Coke, Sprint, Sony and MTV. Henry Platek, President of Synergy Brands, said, ''The Lifetime Television for Women Network reaches more the 73 million households and focuses its content on programming that has wide female appeal. Lifetime is the leading national television cable network that provides contemporary and informative programming for women. They have earned hundreds of awards since their launch in 1984. Their focus results in an ideal medium for Synergy Brands to advertise and promote our BeautyBuys.com online store and will greatly enhance our ability to become the leading destination for online female shoppers.'' Synergy Brands has also scheduled advertising on the network's Lifetimetv.com Web site, which is also part of the Disney (NYSE:DIS - news) and Hearst Corporation joint venture. ''The site receives extensive exposure from the national network and is another ideal medium to promote the BeautyBuys.com store,'' added Mr. Platek. The BeautyBuys.com online store also has online marketing agreements with Lycos (Nasdaq:LCOS - news), theglobe.com (Nasdaq:TGLO - news) and The Women.com Network. The BeautyBuys.com online store offers a popular selection of national brand health and beauty care products that includes designer fragrances, salon hair care items, cosmetics, skin care and a selection of the best selling health and beauty aid items made by Procter & Gamble. Pricing on the BeautyBuys.com Web site is designed to provide consumers with substantial discounts off conventional store prices. All products and brand names mentioned herein are trademarks of their respective owners. This news release includes forward-looking statements, which are based on assumptions concerning production and sales, operating expenses and other costs that the management of Synergy Brands and its subsidiaries believe are reasonable, based on currently available information. However, management's assumptions and the company's future performance are both subject to a wide range of business risks and there is no assurance these goals can or will be met. ------------------------------------------------------------------------ Contact: Synergy Boa