To: mp who wrote (29372 ) 4/1/1999 3:47:00 PM From: jim bender Read Replies (1) | Respond to of 45548
Thursday April 1, 3:40 pm Eastern Time - IBM! buys 3Com for $15.7 billion (New throughout, with executive comment in para 3, analysts' comments paras 4-5 and 10-11, switches byline) By Andrew Hay NEW YORK, April 1 (Reuters) - Yahoo! Inc. on Thursday said it would buy Broadcast.com Inc., the No. 1 Web audio-video firm, in a deal valued at $5.7 billion that positions it for the rapid shift to high-speed, multimedia Internet services. The acquisition of the Dallas company gives Yahoo programming power to fight rivals as they switch their networks from pages of static text to services incorporating video and sound. ''Through this acquisition we get to combine Broadcast.com's growing base of rich media content with Yahoo's distribution platform,'' Yahoo Chief Executive Tim Koogle said in a conference call to analysts. ''Our users expect richer and richer medium content... This acquisition allows us to add truly unique and differentiated services.'' Brown Brothers Harriman analyst Dawn Simon said the rush to broadband or high-speed Internet access is driving companies like Yahoo and rivals America Online Inc. (NYSE:AOL - news) and Lycos Inc. (Nasdaq:LCOS - news) to multimedia services. ''Yahoo has to satisfy its audience with new and original content - that's where Broadcast.com comes in,'' Simon said in a telephone interview. Terms of the deal call for Yahoo (Nasdaq:YHOO - news) to trade stock worth $130 per Broadcast.com (Nasdaq:BCST - news) share in a pooling-of-interests transaction that Yahoo expects to close in the third quarter of this year. The merger reflects the continuing consolidation of the Internet media sector in which a handful of companies are using high-flying stocks to make acquisitions that fill gaps in their Web networks. Broadcast.com is best known for its Victoria's Secret publicity coup, a Webcast of the lingerie firm's catwalk fashion show which attracted over 2 million online viewers. Yahoo, a company that has helped define the Internet, is the most popular spot on the Web. Half of all the traffic on the Internet travels through Yahoo - a firm which has transformed itself from a directory service to a Web network offering services like news, electronic mail and stock quotes. Standard & Poors analyst Mark Cavallone said the Broadcast.com acquisition is a strategic move that ensure Yahoo remains viable in a broadband world. In a practical sense, it means users looking at stories on its Web site will be able to see accompanying news video clips. ''It's a deal looking to the future of the Internet as it evolves into a broadband medium,'' Cavallone said. Yahoo has been preparing a ''Turbo'' version of its service to allow users with high-speed modems that allow broadband to get a multi-media version of its service. Broadcast.com offers Yahoo a new revenue source in its trademark ''Webcast'' business, a service which brodcasts company events such as conference calls and makes up much of its business. After rising as high as $181 in Thursday morning, Yahoo stock was at $175.69 in early afternoon trade, up $7.31. Broadcast.com, which climbed as high as $133 earlier, traded at $128.75, $10.56 above Wednesday's closing price. The merger is the latest in a flurry of deals that has created a smaller number of big players in the Internet media sector. Recently, America Online Inc. (NYSE:AOL - news) acquired Netscape, Walt Disney Co. (NYSE:DIS - news) allied with Infoseek (Nasdaq:SEEK - news) and AtHome Corp. (Nasdaq:ATHM - news) agreed to buy Excite Inc. (Nasdaq:XCIT - news) The Broadcast.com deal comes on top of Yahoo's proposed purchase of GeoCities Inc. (Nasdaq:GCTY - news), a community of more than 3.5 million personal home pages, in a deal worth nearly $4 billion. More Quotes and News: America Online Inc (NYSE:A