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Thursday April 1, 09:11 AM Eastern time
Company Press Release
SOURCE:American Digital Communications Inc.
EchoStar, American Digital Communications, Inc. Launch TrackPower Horse Racing Service
LITTLETON, Colo., April 1 /PRNewswire/ -- American Digital Communications Inc. (OTC Bulletin Board: ADCM) and EchoStar Communications Corporation (Nasdaq: DISH, DISHP) announced today the national launch of TrackPower, a subscription based horse racing video service. ADCM has contracted with Skynet Direct to offer it's TrackPower service as a niche-programming package on SkyVista(TM), EchoStar's recently launched direct-to-home (DTH) satellite television service. TrackPower is a direct-to-home simulcasting service providing live horse racing video to paying subscribers throughout North America.
"We are very excited about the potential of the TrackPower service," said John G. Simmonds, Chairman and CEO of ADCM, "We are the only company delivering a national, dedicated horse racing television service to fans throughout the country. The pairing of this exciting sport with traditional broadcast programming is a winning combination."
TrackPower distributes its horse racing programming to targeted audiences throughout the United States, including Alaska, Hawaii, and Puerto Rico. The programming can be received through a 90-cm dish, using a SkyVista set-top box and access card.
The TrackPower service is offered at the customers' choice of either 19.99 per month or for a discounted yearly rate of 150.00 (limited time offer). EchoStar's SkyVista DTH service includes over 20 channels of the "Best of Satellite" package for an additional 19.99 per month. The package includes five broadcast network signals, one premium channel of HBO, and one adult channel of Extasy, as well as foreign and niche programming, such as Arab Choice, for additional monthly charges.
SkyVista offers customers a complete satellite system for a suggested retail price of 399, which includes a 90-cm dish antenna and a single low-noise block converter with integrated feed (LNBF). EchoStar distributes the new DTH service and hardware through its existing North American network of over 17,000 hometown dealers.
EchoStar Communications Corp. includes three interrelated business units: -- DISH Network(TM) is EchoStar's state-of-the-art DBS system that offers
customers over 300 channels of digital video and CD-quality audio
programming, fully MPEG-2/DVB compliant hardware and installation.
-- EchoStar Technologies Corporation (ETC, formerly HTS(TM) - Houston
Tracker Systems, Inc.), designs, manufactures and distributes DBS
set-top boxes, antennas and other digital equipment for DISH Network
and various international customers that include ExpressVu Canada and
Telefonica's Via Digital system in Spain. ETC also provides
uplink-center design, construction oversight and project-integration
services for customers internationally.
-- Satellite Services provides the delivery of video, audio and data
services to business television customers and other satellite users.
These services include satellite uplink, satellite transponder space-
usage and other services. Satellite Services also administers SKY
VISTA, a direct broadcast satellite service offering up to 27 channels
of popular digital satellite television programming to viewers in
Alaska, Hawaii, Puerto Rico and the U.S. territories in the Caribbean. DISH Network currently serves over 2.1 million customers. DISH Network is
a trademark of EchoStar Communications Corporation. HTS is a trademark of Houston Tracker Systems, Inc. DISH Network is located on the Internet at: dishnetwork.com.
Through TrackPower International Inc., ADCM delivers high quality live horseracing video to subscribers throughout North America. ADCM uses the Skynet Direct Platform to broadcast the TrackPower service as a niche-programming package on EchoStar Communications Corporation's SkyVista(TM) DBS television service. Skynet Direct is Loral Skynet's transmission and distribution service that offers programmers a combination of its Telstar fleet space segment with compression, encoding, uplinking, format conversion and multiplexing from EchoStar's existing facilities in Cheyenne, Wyoming. EchoStar also provides order processing, set-top box authorization, and billing from its customer service center in Denver, Co. For additional information, contact Graham Simmonds at 905-839-1430, or by email at
simmonds@trackpower.com
.
This release contains forward-looking statements, which are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that all forward-looking statements involve risk and uncertainties.
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Contact:
Marc Lumpkin of EchoStar Communications Corporation,
303-723-2020; or Graham Simmonds of American Digital Communications, Inc.,
905-839-1430, ext. 352
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