Silicon Investor (SI) -- The First Internet Community

STOCKTALK

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor. We ask that you disable ad blocking while on Silicon Investor in the best interests of our community. If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.

Technology Stocks : Wind River going up, up, up! -- Ignore unavailable to you. Want to Upgrade?

To: Peter Church who wrote (4570)	4/2/1999 10:59:00 AM
From: Allen Benn	Respond to of 10309

I am also curious if anyone understands what is driving the shift. Is it greater time-to-market pressure or overwhelming complexity of Real Time solutions or something new? Very insightful question! I believe it is a combination of the things you mentioned, but mostly it's the desire to meet needs of a rapidly expanding community of embedded systems developers. The IT professional is putting his foot in the water, and soon ordinary application programmers will be sucked into developing all kinds of embedded systems for corporations. These developers know next to nothing about hardware or even low-level software. They want to get right to the heart of the application, and know that everything will fit together and work. Contrast this with a consumer product maker planning millions of targets and wanting to reduce production costs by reducing silicon components through ASICs and System-On-a-Chip. Software comes last, and usually rarely gets above raw assembly language or C. That's why Tornado II's automatic configuration facility is so important, for example. WIND calls it “Time to Productivity”. Translation: if you only know software, we can get you working on apps fast and easy with this IDE. Of course this is the natural hunting ground for Windows Apps and the Win32 API. As we know, however, Win32 is a fiction in the embedded space. It is less costly, easier and much more reliable to configure a kernel appropriate for a designed platform, than to dis-integrate a complex OS, relying on a poor man's subset of the Win32 API, unsupported by mature development tools. I believe this thrust was anticipated on this thread over two years ago, and for all the reasons above. WIND has to work hard to dominant less familiar stomping grounds, but it has the advantage of actually knowing about embedded systems development. Allen