To: LK2 who wrote (1626 ) 4/3/1999 10:18:00 AM From: Gottfried Read Replies (1) | Respond to of 2025
Larry, lets not miss this IPO. Alan Abelson wrote about it in Barron's...interactive.wsj.com HeyIdiot.com will concentrate on one and only one product: its own shares, which will be offered for sale at the HeyIdiot.com Website. This exemplary focus will eliminate all the fuss, bother and expense associated with most businesses: no employees, no R&D, no sales force, pretty much no anything. Product pricing, the founders explain, is the heart of their breakthrough concept: They intend to introduce a stock whose price can only go up. As they readily concede, this compelling innovation is possible only because of the unique characteristics of the Internet business model, "in which no known metric can be used to gauge value." The basic workings of HeyIdiot.com's business will be as simple as its concept is ingenious: Customers can buy as much stock via the company's own state-of-the-art Website as they like -- so long as they pay a higher price for it than the last purchaser. HeyIdiot.com's marketing program will be aimed solely at generating buzz among its target audience: "ignorant but affluent online investors and retail day traders." Ultimately, the three creators of the startup confide, they hope to do a deal with a giant media company, in which they and their fellow HeyIdiot shareholders wind up with bundles of cash, while said giant media company gets "a valuable online brand, our entire inventory of buzz and the empty shell of a business we are calling HeyIdiot.com." And, our understanding is, Rupert Murdoch has made a fantastic offer to buy the company in advance of the IPO, only to be rebuffed by Messrs. Ellison, Kertzman and Roux, who are determined to gain entry for HeyIdiot.com into the Guinness Book of World Records for having garnered the largest premium -- both absolute and percentagewise -- ever awarded a new issue. We heartily applaud the imagination and brio of the intrepid trio and extend our best wishes for an obscenely successful offering. But we implore them, on behalf of innocent computers everywhere, to please make sure that Melissa gets her requested allotment of HeyIdiot.com. She's both a widow and an orphan, incidentally, so obviously she would make an ideal stockholder. He stole the story from Dan Gillmor...sjmercury.com The best part is that the future stock price can be predicted. For a chart see... heyidiot.com Gottfried