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Technology Stocks : eBay - Superb Internet Business Model -- Ignore unavailable to you. Want to Upgrade?


To: Jerry Miller who wrote (2460)4/3/1999 8:29:00 AM
From: Robert Rose  Read Replies (1) | Respond to of 7772
 
Great article Jerry. Thanks. This is the first proactive branding attempt on Ebay's part I've seen. Ebay has a great brand, but it's due to great product rather than great marketing, IMO. Amazon, on the other hand, has great branding due to great product AND great marketing. Now that the two are competitors, Ebay will need to step up its marketing, IMO.

Rob

ps. Sold half my ebay and doubled my position in amzn the day amzn's online auction was announced. Time to take some profits (in at 15 split adjusted) I thought. Perhaps I sold prematurely??