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To: Frank A. Coluccio who wrote (3300)4/2/1999 10:11:00 PM
From: Frank A. Coluccio  Read Replies (1) | Respond to of 12823
 
And then there is the following perspective on the strategic value of DSL.

This is a most interesting read. It looks like the gloves are
finally coming off in the last mile. Lord knows, it's taken a while.

From:

news.com

[Copied below for posterity]

Comments would be most welcome here.

Frank_C.
=============

PointCast Plight Reveals Microsoft Plans

By John Borland Staff Writer, CNET News.com
April 2, 1999, 12:35 p.m. PT

News analysis:

In the wake of the collapse of broadband talks between
PointCast and telephone companies, it has emerged that
Microsoft was a key player in trying to create a flashy new
high-speed Internet service for consumers.

Until very recently, it appeared that Microsoft had yet to put
together a coherent broadband strategy despite making
large investments in cable companies, analysts said.

America Online and other ISPs made aggressive moves early
in the year to take their services onto the telephone
companies' high-speed DSL networks, signing partnership
deals with SBC Communications and Bell Atlantic.
Meanwhile, Microsoft made considerable investments in
cable systems but was silent on DSL.

That has changed in recent weeks, as Microsoft has finally
made its own public steps toward DSL access and using
the technology to extend the use of its Web content.

But the final collapse of talks between PointCast and a
coalition of local telephone companies yesterday gave a
glimpse into the company's early hopes for a grander
service that could have helped link it much more closely to
the technology's success.

The Newnet dream

Since early last fall , PointCast and a consortium of big local
telephone companies had been in talks to create a
consumer-focused, high-speed Net service that linked
PointCast's content and push technology with the telcos'
high-speed DSL networks.

Dubbed "Project Newnet," the idea was to create a national,
high-profile broadband service that would compete with the
cable companies' @Home and Road Runner services. The
group went as far as signing a letter of intent and by
mid-February had even shopped the idea around to ad
agencies to help develop a branding campaign.

According to sources close to the negotiations, Microsof
played a key role in this consortium and indirectly helped
trigger its collapse.

"The telcos brought Microsoft to the table early on," said a
source close to the PointCast negotiations. "But then the
telcos felt Microsoft wanted too much control, and Microsoft
fell out of the deal in mid-February."

Microsoft's presence was important enough to the deal that
the company's departure destabilized the agreement, sources
said. After the software giant left the coalition, BellSouth
began looking for new partners to give the group the scale it
needed to be a national organization.

BellSouth's other partners, US West and Bell Canada, were
willing to go through with the deal even without Microsoft,
sources said. But BellSouth wanted an exit clause if SBC or
Bell Atlantic didn't sign up, sources added, and the deal
ultimately fell apart.

Meanwhile, it wasn't long after Microsoft's reported departure
from the coalition that a smattering of other DSL
announcements began popping up for the first time.

In mid-March the company announced that it would take a
small stake in Rhythms NetConnections, a start-up DSL
provider that focuses on business customers. Microsoft also
would create a series of customizable broadband portal pages
for Rhythms' clients using its MSN Web portal, the company
said.

Last week the company finally said it would roll out DSL
trials for MSN Internet Access customers in four cities and
that it plans to expand the service later this year. That effort
is being made through MCI WorldCom's UUNet, which in
turn buys its DSL access from other local providers.

Some analysts said the PointCast and later MSN deals were
most likely on different tracks within the company, however.

"I surmise that Microsoft's role [with Newnet] would be to
provide content and back-end systems," said Abhi Chaki, a
senior analyst with Jupiter Communications. "That's very
different from Microsoft Network and getting those
customers high-speed access."

Microsoft is now focused on bringing its MSN Internet
subscribers broadband access through telcos' DSL lines,
despite its investments in cable companies and the Road
Runner cable Net service.

"Right now DSL seems to be the best way for us to reach our
subscriber base," said Will Diefenbach, group product
manager for MSN's Internet Access division.

Related news stories
• PointCast cuts one-third of its staff April 1, 1999
• Microsoft collects broadband bullion February 2, 1999
• Microsoft: Hungry for bandwidth? December 15, 1998