SI
SI
discoversearch

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor.  We ask that you disable ad blocking while on Silicon Investor in the best interests of our community.  If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.
Microcap & Penny Stocks : TSIG.com TIGI (formerly TSIG) -- Ignore unavailable to you. Want to Upgrade?


To: Zeev Hed who wrote (23597)4/3/1999 7:01:00 PM
From: ztect  Read Replies (1) | Respond to of 44908
 
hey Zeev.....

For someone who doesn't have a whole lot of time do spend on this, you sure are spending some time here.

I realize you are merely reacting to posts to you, but I can't forget a similiar conversation and train of thought we pursued last year regarding PNLK where you perfunctorily did accounting for the costs of marketing for that company and the impact upon that company's "burn rate".

I can't immediaitely recall the particulars, but I do remember that I addressed your figures to the company and got there figures. There was quite a large disparity in favor of the company.

After I made you aware of that disparity, you no longer pursued this conversation.

The point of all this is that you are making conclusions based on assumptions. Not until you have a more solid basis for your numerical interpretation can any of your ad hoc analysis be really given any weight.

Now if you want to postulate, pose more than just one scenario. A best case, a worse case and something inbetween. Please don't just present what by some can be perceived as a worse case scenario.

Since you basically DO NOT KNOW (and are reliant upon second hand information) you have to look at various scenarios.

If you wish to pursue this and gather information that may or may not be readily available from the company until the next 10-q, you certaining are perplexing me due to your previous claims of disinterest.

Sincerely,

z (spelling not checked)




To: Zeev Hed who wrote (23597)4/3/1999 7:11:00 PM
From: REW  Read Replies (1) | Respond to of 44908
 
A guess at the time regarding the dissolution of VSI after the first of the year. Included 27 employees let go. Reduction most of the hard debt.

To: Sam LBI nj (19181 )
From: REW
Friday, Mar 5 1999 7:11PM ET
Reply # of 23605

Sam,

I'd say this is an excellent development. TSIG just saved well over $6,000,000 per year
from this dead dog. That is $500,000 per month. Notice the PR said Teleservices
International Group not TSIG.COM. RG has just saved us over .07/share in expenses.
This anchor will not be hanging on the neck of the new company. This is a big step in
achieving the profitability forcasted for TSIG.COM in the near future.



To: Zeev Hed who wrote (23597)4/3/1999 7:18:00 PM
From: REW  Respond to of 44908
 
Your assumption of TSIG's burn rate is way out of range. I have been told it is less than half what you think. Cost containment has been a priority for some time. The elimination of VSI completed or approached containment.

The margins will go toward expenses. The calculation shows that when ramped there will be enough to cover the company for some time.



To: Zeev Hed who wrote (23597)4/3/1999 7:26:00 PM
From: REW  Respond to of 44908
 
It has bee brought to my attention that what I thought I heard may be incorrect with G/H. TSIG.com may not be the first OTCBB stock represented. I have not personally spoken to them. It does add to the weight of their importance if checked. What is their recent success in selecting clients with high probability of reaching NASDAQ listing?

Bob



To: Zeev Hed who wrote (23597)4/3/1999 7:30:00 PM
From: REW  Read Replies (1) | Respond to of 44908
 
To: REW (22303 )
From: REW
Sunday, Mar 28 1999 6:55AM ET
Reply # of 23614

******POINTS OF PROGRESS***THE FUTURE OF TSIG.COM******

There are a few additional things in the mix for the future expansion of TSIG.com. The
expansion will be in many areas. All will be directly related to increasing the revenue and
exposure of TSIG.com.

1. The My MusicCard web site nears completion. It has been loaded and checked out
for functionality. Cosmetics are the big item right now. Fix those and make the operators
familiar and then bring on the public. Done. PR expected Monday morning.

2. RG has stated TSIG will become one of the major supporters of the charitable
industry. Already TSIG is represented by The National Music Foundation and the Babe
Ruth League and Lifetime Learning. Indications are there will be additional
representations shortly and compounded growth in this area over the next few months.
The impact could reach to 1/3 of the top 50 charities in a short period of time.

3. The PromoCard is also alive and well. The first deal is apparently near done. Did he
say one million cards a week? I bet we recognize the name. Also he indicates we could
see additional PromoCard deals at up to one a month. The revenues are indicated up to
5 million and possibly much more per national PromoCard deal. These revenues come
quickly.

4. The Signature deal begins April. With the acquisition of Signature by GE Capitol their
customer base has risen from 14 to 71 million. Signature can't handle the load, so they
have come to TSIG to speak with Gordon about helping to alleviate the load. More
business for TSIG. Also remember when calculating earnings, just leave out Signature
and add up the rest. Signature should pay for all the expenses of TSIG.

Signature came and talked and liked what they heard and saw. The contract with
Signature has been increased by at least 50% or $10,000,000+/yr additional revenue to
TSIG.com's Teleservices Division. They are also very interested in the online, internet,
and web services. They love the My Card product line.

5. I forgot to ask about future teleservices contracts but the breeze says there are nice
things brewing. Disregard this if you think it is hype but Mr Gordon and Keith Wine
probably would agree they intend to grow this Division.

6. The sports area is alive. We have signed the Lightning and the Ice palace for all
events. Esposito is still out there and could pop up anytime with something else.
Kimberly Haber was also just hired as VP of Sales & Mkting for the Products and
Services Div. She has experience in the sports area also.

7. There will also be several additional hirings in the structural levels to further enhance
the efficiency and growth of TSIG. Mr Gordon indicated the addition of about two
dozen employees in the business acquisition and development area. About 10 in each of
the sales and marketing areas. The hiring has begun that will greatly enhance the new
business procurement area..

8. The Card product line has expanded to include the PhotoCard endorsed by Kodak.
I'll be waiting for the My PhotoCard site.

8a. Further additions to the My Card line may be in store for us as TSIG progresses.
Remember they have the contract for sale of all DVDs.

9. The My MusicCard has been enhanced with the addition of the functions provided by
Amplified and TEMPO. Further enhancements could be right around the corner. TSIG
should be prepared to accept market changes in order to stay abreast with continuing
demands.

10. The Hispanic market is not to be neglected by TSIG. Look for the Hispanic MY
MusicCard site to be constructed. Don't forget the teleservices Hispanic connection.

11. Also the Hispanic bank mentioned in the Signature PR is alive and well.

12. The expenses of TSIG have just been lowered by over .05/share(my guess) with the
elimination of VSI. RG mentioned we now have very little debt and cash in the bank.
The draws from the PP should stop at or short of the first 2.5 million.

13. Look for partnering with a big internet software company in a couple of months or
so. I wonder who and what and how.

14. The instructional manuals, "Perfect Pitch", for the Lifetime Learning account detailing
the MusicCard and the PhotoCard are being printed and are scheduled to be sent to the
over 100,000 school's principals, music dept heads, and heads of PTAs early April.

15. The Babe Ruth League is now getting it together to represent the MusicCard. There
should be a very nice push coming up for the All Stars competition. From what I
understand, the expenses of the teams will be high and the kids work diligently because
the parents
make up any deficits.

16. Watch for continuing alliances between TSIG and other internet companies as the
expansion of it's presence is felt. Success begats attention.

17. Remember Gordon's commitment to have no real advertising expenses. I bet there
are innovative ways to advertise without the line item. Recheck how TEMPO could be
involved in that.

18. There is a feeling, with the known revenue deals and with what is anticipated, that
TSIG should attain profitability in June give or take a month.

19. John Hwang will be establishing an office in Silicon Valley. I think there is a street
address already. This office, in addition to doing TSIG's continuing site developments,
will offer next-generation ISP products and services to businesses on a subscription
basis. These products and services will include e-commerce packages and industry
vertical solutions. This office is anticipated to employ 15-20 employees once business
established.

20. Golin/Harris Int'l has been retained as the PR firm of TSIG.com. The firm has
offices in both NY City and Silicon Valley. That
allows the New York office to meet with and represent TSIG to analysts. The Silicon
Valley office also allows Hwang to write and get published articles in various trade
magazines.

21. There was a PR designating TSIG's entry into the sale of all DVDs. Could that be
the first evidence of a VideoCard? I don't think DVDs are included in the My
MusicCard
site.

22. Go to the PRs and look at the companies Signature, TEMPO, and the NMF are
associated with. Those could be close contacts for TSIG.

23. Go to the PRs and look at the newly hired high officers of TSIG. Check their
credentials. Look at their contacts. These individuals should be bringing a block of
additional business before they are through. Why would this caliber of a group join
TSIG?

24. RG visualizes the expansion of TSIG to cause the necessity to relocate the first of
the year.

25. The one burning desire of Gordon is to go to the NASDAQ. He wants to be there
this year. I think he can do it.

26. With the expansion expected to progress rapidly throughout the charitable industry,
expect the local and national print and video media to pick up on TSIG.com. There is
always an interest in reporting to the public about an organization that has an interest in
supporting the children, disabled, and medical research arenas. This would greatly add
to the exposure of TSIG.com to make the public aware of it's beneficial intents.

As always, this is how I see TSIG.com developing.

Bob



To: Zeev Hed who wrote (23597)4/3/1999 7:33:00 PM
From: REW  Respond to of 44908
 
To: Mylan Hart (22302 )
From: REW
Sunday, Mar 28 1999 5:50AM ET
Reply # of 23615

****TSIG IS IN THE CARD BUSINESS****READ WHY***

There is a lot of excitement over the opening of the new My MusicCard site and rightly
so. Does the new site mean My MusicCard Co will do an astounding amount of
additional Card sales. Probably not so much more than would have been sold anyway
other than the possible internet shopper except they seem to look for price and guess
what, we win.

So what does the new site do for TSIG? It gets rid of the inadequate old unit. It gives us
something to talk about. It is prettier and more functional. It is all of these things but it is
still the conduit for the resulting CD sales that come from Card sales.

Card sales will be almost entirely done Card site unseen. The Card sales are done by
immediate decision in answer to a request from someone asking for help for someone
else or a function. In return for the donation a Card is given in return. Activate it and use
it.
Additionally the Card may be a gift for purchasing someone's product. Gee, it is free so
look and see the prices are low so activate and buy.

The customer to TSIG.com is a Card owner. Once a customer he now has the right to
purchase the allocated units the Card allows. When those units are used up, then he
must purchase another Card to remain a customer. As long as there is a functioning
conduit (site), service, and competitive prices the old customer should become a new
customer (Card repurchase-reload).

Where does TSIG's Card product supplier get it's customers? I'm going to assume My
MusicCard Co is the concerned Card product for this discussion. The sales dept
contacts and sells a client on the idea of utilizing the MusicCard for whatever reason it
fits into their fund raising goals. The agreement is made concerning the MusicCard. The
primarily volunteers then proceed th place (sell) as many of the MusicCards as possible
since their portion of the monetary pie comes from the Card sale price.

What just happened? TSIG obtained from the deal made with the client, in exchange for
a portion of the Card sale proceeds, a mass of Card sales personnel, FREE, in
exchange for their efforts to support the client's cause. These individuals now approach
as many of the consuming public as they can to convince them to support their cause. In
return the sales person gives the consumer a MusicCard as a reward or an incentive for
their support.

The numbers of MusicCard sales continue to accumulate throughout the population as
more and more come to the aid of the various causes. Notice the doubling or tripling or
better effect of potential buyers of Cards as they are multiply contacted? Many will own
multiple Cards as the system grows. They can use, give away, or discard them as a they
desire. The Card sale still transacted and the cause benefited.

Now the conduit, CD sales web site, becomes the necessary item for the transactions
necessary for the uses of the of the purchasing units awarded with the ownership of the
MusicCard. In this case there is allotted 20 CD purchases with the purchase of each
MusicCard.

The important function of the site if that it function properly and efficiently. There must
be a comprehensive selection of product. There should be additional functional benefits
available to entice ancillary uses, some at additional charge. There could also be internal
links to TSIG's other product offerings. Importantly also is product competitiveness.

The customer, MusicCard owner, has the privilege of purchasing up to 20 CDs at
discounted prices. Notice the customer is a MusicCard owner not a CD buyer. Once a
Card owner, the customer has a semi-obligation to use the My MusicCard site for his
CD purchases.

TSIG measures it's customer count on the number of Card purchases instead of site
purchases of product, which could be one CD, as the competition does. Therefore
when the financials speak of customers, TSIG is counting Card purchasers and The
competition is speaking of CD purchasers.

Nowhere has the mention of advertising been mentioned. Tsig.com does not have the
necessity of utilizing the print or video media to obtain customers as the others do. The
method of obtaining customers for the Card products is as mentioned before. The
others must utilize the media to obtain customers for their products since there is no
lasting pull for them to return except name recognition.

You decide who will ultimately win.



To: Zeev Hed who wrote (23597)4/3/1999 7:35:00 PM
From: REW  Read Replies (1) | Respond to of 44908
 
To: Mylan Hart (22302 )
From: REW
Sunday, Mar 28 1999 5:50AM ET
Reply # of 23615

****TSIG IS IN THE CARD BUSINESS****READ WHY***

There is a lot of excitement over the opening of the new My MusicCard site and rightly
so. Does the new site mean My MusicCard Co will do an astounding amount of
additional Card sales. Probably not so much more than would have been sold anyway
other than the possible internet shopper except they seem to look for price and guess
what, we win.

So what does the new site do for TSIG? It gets rid of the inadequate old unit. It gives us
something to talk about. It is prettier and more functional. It is all of these things but it is
still the conduit for the resulting CD sales that come from Card sales.

Card sales will be almost entirely done Card site unseen. The Card sales are done by
immediate decision in answer to a request from someone asking for help for someone
else or a function. In return for the donation a Card is given in return. Activate it and use
it.
Additionally the Card may be a gift for purchasing someone's product. Gee, it is free so
look and see the prices are low so activate and buy.

The customer to TSIG.com is a Card owner. Once a customer he now has the right to
purchase the allocated units the Card allows. When those units are used up, then he
must purchase another Card to remain a customer. As long as there is a functioning
conduit (site), service, and competitive prices the old customer should become a new
customer (Card repurchase-reload).

Where does TSIG's Card product supplier get it's customers? I'm going to assume My
MusicCard Co is the concerned Card product for this discussion. The sales dept
contacts and sells a client on the idea of utilizing the MusicCard for whatever reason it
fits into their fund raising goals. The agreement is made concerning the MusicCard. The
primarily volunteers then proceed th place (sell) as many of the MusicCards as possible
since their portion of the monetary pie comes from the Card sale price.

What just happened? TSIG obtained from the deal made with the client, in exchange for
a portion of the Card sale proceeds, a mass of Card sales personnel, FREE, in
exchange for their efforts to support the client's cause. These individuals now approach
as many of the consuming public as they can to convince them to support their cause. In
return the sales person gives the consumer a MusicCard as a reward or an incentive for
their support.

The numbers of MusicCard sales continue to accumulate throughout the population as
more and more come to the aid of the various causes. Notice the doubling or tripling or
better effect of potential buyers of Cards as they are multiply contacted? Many will own
multiple Cards as the system grows. They can use, give away, or discard them as a they
desire. The Card sale still transacted and the cause benefited.

Now the conduit, CD sales web site, becomes the necessary item for the transactions
necessary for the uses of the of the purchasing units awarded with the ownership of the
MusicCard. In this case there is allotted 20 CD purchases with the purchase of each
MusicCard.

The important function of the site if that it function properly and efficiently. There must
be a comprehensive selection of product. There should be additional functional benefits
available to entice ancillary uses, some at additional charge. There could also be internal
links to TSIG's other product offerings. Importantly also is product competitiveness.

The customer, MusicCard owner, has the privilege of purchasing up to 20 CDs at
discounted prices. Notice the customer is a MusicCard owner not a CD buyer. Once a
Card owner, the customer has a semi-obligation to use the My MusicCard site for his
CD purchases.

TSIG measures it's customer count on the number of Card purchases instead of site
purchases of product, which could be one CD, as the competition does. Therefore
when the financials speak of customers, TSIG is counting Card purchasers and The
competition is speaking of CD purchasers.

Nowhere has the mention of advertising been mentioned. Tsig.com does not have the
necessity of utilizing the print or video media to obtain customers as the others do. The
method of obtaining customers for the Card products is as mentioned before. The
others must utilize the media to obtain customers for their products since there is no
lasting pull for them to return except name recognition.

You decide who will ultimately win.



To: Zeev Hed who wrote (23597)4/3/1999 7:38:00 PM
From: REW  Respond to of 44908
 
Susie924 (22285 )
From: REW
Saturday, Mar 27 1999 2:33PM ET
Reply # of 23618

*****MusicCard***Definition and Marketing*****

I thought with the addition of new investors and the volume of potential investors a
recap of the My MusicCard and it's importance to the marketing plan of TSIG.com
would be appropriate. For most of the old timers this might be boring.

First the My MusicCard is a marketing tool for TSIG.com to capture and hold
customers. Once the purchase of the My MusicCard is made by the customer, he then
feels obligated to utilize the 20 CD purchasing units allowed by the Card as long as
product and service is provided.

Let it be understood, as will be further explained, it was not necessary to obtain this
customer through purchased print, voice, or visual advertising. Notice the advertising
expense line item of the competition. TSIG does not have to offer advertising to a card
carrying customer for repeat business. As long as he gets product and service he will
remain with My MusicCard Co. The reload - purchase of a new MY MusicCard after
using up the first - percentages were seen to be quite high (approx 75%).

I know the question then comes up as to how customers are obtained if there is little
need for purchased advertising. The marketing plan was simple. How do we have
others obtain customers for CCI? The answer was simple. Why not split the profits.

For charitable organizations it works quite well. If TSIG splits the Card cost, they get
$5, we get $5 and a customer. The charity or fund raiser then goes all out to spread the
word about My MusicCards and place as many My MusicCards as possible. My
MusicCard Co also gets the CD sales from the new customer and the reloads and word
of mouth Card purchases and Gift My MusicCard sales.

This is one example and by puting thought to it there can be numerous applications for
My MusicCard sale generation. The PromoCard is also an exciting application and will
be discussed separately.

The great thing about the My MusicCard concept is My MusicCard Co gets the Card
sale revenue up front and then waits for the CD purchases to come. With the highly
competitive pricing of My MusicCard Co's CDs, the customer quickly becomes a CD
buyer. With outstanding purchasing credits on his Card, he then has no reluctance to
returning to My MusicCard Co for additional purchases.

As can be determined from this brief explanation of the My MusicCard concept, TSIG
is not primarily a CD sales company. It is a Card sales company. The CDs sales come
as a byproduct of the Card sales.

By puting both together it can be determined the profit generation of one customer to be
about $25 if through a $5 discount MusicCard. Each CD generates on the average of at
least $1. That would make 1,000,000 customers worth $25,000,000 and without
discounts $30,000,000.

Bob



To: Zeev Hed who wrote (23597)4/3/1999 7:39:00 PM
From: REW  Read Replies (2) | Respond to of 44908
 
Patricia C. Trinchero (22284 )
From: REW
Saturday, Mar 27 1999 3:02PM ET
Reply # of 23619

*****PromoCard***Definition and Marketing*****

The PromoCard has an all together different function even though it is a derivation of the
My MusicCard. It has a 3 CD purchase capability and is primarily used as a corporate
promotional item. It's value might start out at about $1.50 but that figure is a starting
point in the corporate deal making.

Think about where and how the PromoCard can be utilized. It can be placed on the
back side of venue tickets and given with the purchase of entry. It can be printed on
consumer packaging to be cut out and utilized by the purchaser as a bonus for
purchasing the primary object. It can be placed in delivery material. It can be given with
subscription material. The list is endless especially if thought is put to products and
situations.

Once received the prospective customer must decide to call by phone or internet and
activate the PromoCard or discard it. Once activated the customer has the right to
purchase 3 CDs at My MusicCard discounted prices. Once the 3 CDs have been
purchased the customer then can reload to a My MusicCard. A reasonable percentage
do since they have now become accustomed to My MusicCard Co and their
competitive pricing and service.

Place a lot of thought into the revenue generated by corporate deals. If a nationwide
concern wants to promote their product with the PromoCard in a given quarter instead
of discounting their product price, they will need millions of PromoCards. These are
purchased up front so the Card can be afixed to the product at packaging. As the
success of the initial corporate deals become known there will be a never ending supply
of corporate customers and repeaters.

Think of the profit margin of the PromoCard to TSIG. A corporation needs 10,000,000
Cards for a promotion. Assume TSIG discounts half to $.75 each. That is a $7,500,000
committment payable possibly with 10% down and payable as the Cards are printed
and delivered.

10% are activated for 1,000,000 using customers with PromoCards. They buy 3 CDs
to generate over $3,000,000. 25% convert or purchase My MusicCards at $10 or
$2,500,000. They buy 20 CDs which generates over $5,000,000.

Not bad. A bunch of customers. A lot of money. No advertising. The corporation paid
TSIG for the privilege of obtaining My MusicCard Co customers.

This is very simplified and I hope understandable.

Bob