To: Pascal Morin who wrote (3400 ) 4/4/1999 1:52:00 PM From: Hawaii60 Read Replies (1) | Respond to of 30916
So far, the only ISP with a large market presence known to be providing a push-to-call option with customer connections to e-commerce sites is IDT Corp. (www.idt.net), through the "Click-to-Talk" component of its Net2Phone service. IDT now has more than 100 commercial clients offering surfers this option at their sites, including Lands End (www.landsend.com), 1-800-Flowers (www.1800flowers.com) and IBM Corp. (www.ibm.com), says Jordan Katz, IDT's director of interactive services. "Click-to-Talk gives vendors the opportunity to put a communications link on their websites that allows customers to launch a toll-free call from anywhere in the world," Katz says. In contrast to the approach offered by PakNetX, IDT's solution relies on a gateway transfer, where the surfer's IP call is handed off through an IDT gateway to the public switched telephone network (PSTN) for connection over an 800 toll-free line. "The service gives our e-commerce customers much greater reach globally by allowing users anywhere to access the domestic 800 number," Katz explains. While the user must download the 1 megabyte (mb) Net-2Phone software to take advantage of the click-through option, people overseas don't mind the wait, given the savings involved, he says. Moreover, he notes, existing Net2Phone users stateside as well as outside the United States also find an advantage in using the system by being able to link up directly with service reps while they're on line. But while IDT gains revenue not only on Net2Phone usage fees but also from the e-commerce companies who offer the Click-to-Talk option, Katz doesn't expect other ISPs to take the plunge into this type of service anytime soon. "We've been doing it for six months, but I expect we'll be the lone wolves for awhile," he says.soundingboardmag.com