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To: Susan Saline who wrote (12055)	4/4/1999 11:09:00 PM
From: AlienTech	Respond to of 43080

IPO VIEW-Generation Y in spotlight with iTurf deal By Holly Rosenkrantz NEW YORK, April 4 (Reuters) - A few weeks ago, an Internet site for women called iVillage Inc. (Nasdaq:IVIL - news) was all the rage in the new issues market. Now, it's gURLs. A business called iTurf Inc. (Nasdaq:TURF - news) is slated go public this week in a deal expected to bring the trendy language and buying habits of Generation Y -- that's age 10-24 -- to Wall Street's attention. iTurf, the Internet unit of teen clothing retailer dELIAs Inc. (Nasdaq:DLIA - news), is a network of Web sites where Generation Y can interact and shop. iTurf is not exclusively for young women, but analysts noted that much of the material on the site is of greater appeal to girls. Packed with point-and-click prompts like ''gURL.com'' (that's girl, for those unfamiliar with the hipper spelling), ''men with morning sickness'' and ''spring break plans'', the site markets itself as the the Internet ''home turf'' for teenagers. ''A lot of companies are trying to target this group,'' said Peony Kao, an analyst at the Renaissance IPO Fund. ''They do have a lot of buying power, and it's expected to increase as they get older.'' According to the company's initial public offering filing with the Securities & Exchange Commission, Generation Y is comprised of some 56 million individuals with some $275 billion in disposable income. It's also the fastest growing demographic group in the United States under the age of 65, according to the filing. ''Generation Y is a large part of the overall Internet community,'' said Anya Sacharow, an analyst at Jupiter Communications, a technology research firm. ''Anyone interested in the Internet has to be familiar with Generation Y.'' Institutional investors who traditionally have driven the IPO market, though, may not be that fluent in Generation Y terminology, new issues analysts said. But that is not expected to taint demand for the 3.7 million share deal, in which shares are slated to price at $10-12 a piece. BT Alex. Brown is the lead underwriter. Since around November, the IPO market has been largely a market for Internet companies. Stiff demand for cyber-offerings has regularly generated explosive values for the new stock, while deals from established, well-known companies have tended to go public at the tepid end of their expected price range. Just this past week, for instance, Pepsi Bottling Group Inc. (NYSE:PBG - news) went public at $23 a share, the low end of its planned range. Shares actually closed weaker on its first day of trade at 21-11/16. In contrast, women's site iVillage priced at $24 a share, shot up to $100, and closed its first day of trade at $80.13 -- a tripling of its debut price. ''Internet IPOs only seem to go up, so money managers seem to be saying 'Why invest in anything else,''' said David Menlow, president of the IPO Financial Network in Millburn, N.J. ''They're also interested in buying into companies that are likely to become an acquiree or an acquirer.'' But with scores of Internet companies crowding the IPO pipeline, Wall Street is becoming more selective, analysts said. Internet business concepts appear more credible to investors when several companies are competing within the same category. That could bode well for iTurf. Another Generation Y Internet company, called Alloy Online Inc. (Nasdaq:ALOY - news), is slated to go public in June. ''Generation Y is certainly not a new concept,'' said James Palczynski, an analyst at Needham & Co who follows dELIAS. ''There are a few analysts out there who follow teen retail and apparel.'' Other high-profile Internet deals expected this week include Value America Inc., which sells technology products online, and USInternetworking Inc., an Internet software company.

To: Susan Saline who wrote (12055)	4/4/1999 11:17:00 PM
From: AlienTech	Respond to of 43080

This is what I mean about unethical reporters, Just a few weeks ago they were targetting NETA and how they could not compete with the likes of ISSX. Now that the followers have taken a short position the fun starts. And no I do not think NETA can penetrate ISSX's core positions any time soon. But I do expect ISSX's stock to get hit pretty badly as it is a very small company. But what really susprises me they still released this story again after ISSX refuted the barrons article a few days ago. Sunday March 28, 7:41 pm Eastern Time ISS Group faces growing threats - Barron's NEW YORK, March 28 (Reuters) - The surge in the price of ISS Group Inc. (Nasdaq:ISSX - news) shares since the computer-security company went public a year ago has had more to do with optimism than financial fundamentals, according to Barron's. The shares have more than doubled since then, to close at 83-1/4 Friday. But the fast-growing computer security market could attract a number of new competitors, the financial newsweekly said in its March 29 edition. Cisco Systems Inc. (Nasdaq:CSCO - news) and Network Associates Inc. (Nasdaq:NETA - news) have both recently acquired privately held companies with security products that are competitive with ISS, it said, and rival Axent Technologies Inc. (Nasdaq:AXNT - news) also poses a threat. The rivals have been in business longer, have greater name recognition, larger customer bases and greater resources, Barron's said. In addition, the paper cited industry magazines PC Week and InfoWorld, which previously considered ISS the industry leader, as criticizing the company's security products for missing attacks by outsiders, having restrictive licensing and being too expensive. ISS Chief Executive Tom Noonan told Barron's that the testing by the magazines was careless, and had not hurt business. Noonan also pointed out that ISS recently ranked first in a PC/Computing poll. A pending lawsuit against ISS alleges that the company's RealSecure product infringes on one of Network Associates' patents. RealSecure accounted for 25 percent of revenues in 1998, Barron's said. ISS has said that if it loses the case, its business could be adversely affected. Finally, ISS insiders told about half of a 2.4 million share secondary offering in March. Noonan told Barron's that investors were glad for the offering, which allowed institutional investors to take big positions. But Barron's concluded that since ISS ''has been mired in red ink throughout its history,'' has a stock-market value 15 times all the revenues in its industry, has had mixed product reviews and faces growing competition, company insiders were only doing themselves favors by selling stock.