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Strategies & Market Trends : Rande Is . . . HOME -- Ignore unavailable to you. Want to Upgrade?

To: pressboxjr who wrote (4990)	4/5/1999 8:52:00 AM
From: Rande Is	Read Replies (3) \| Respond to of 57584

CNET Announces Participants in 1999 Merchant Program 83 Computer Resellers Sign Up to Meet Buyers at the Internet's Largest Marketplace for Computer Products SAN FRANCISCO, April 5 /PRNewswire/ -- CNET, Inc. (Nasdaq: CNET) today announced the premier and preferred merchants in its 1999 Merchant Program for computer hardware and software resellers. The premier merchants include Egghead.com, NECX Direct and HardwareStreet.com, Inc., all of which have renewed their 1998 premier status, as well as two new premier merchants, ClubComputer.com and Virtual Technology Corporation. CNET also announced that it has signed agreements with five preferred merchants for the 1999 program, including Beyond.com, Computers4SURE.com, CDW, PC Mall, and Buy.com. CNET has increased the total merchants in its program from 50 in October 1998 to 83 current merchants. CNET's Merchant Program, which was first introduced in September 1998, allows computer products resellers to purchase key placements within the merchant listings on CNET's shopping services and across the CNET network. The program is designed to grow mindshare and marketshare among CNET's 6.8 million monthly users* shopping for computing and technology products. Under the terms of the program, premier and preferred merchants pay CNET for each lead generated to their online stores, as well as for specific promotions and advertising across the network. "CNET's Merchant Program offers a variety of ad opportunities that allow resellers to deliver the right messages at the right time," said Martin Green, CNET's Vice President of Strategic Development. "By marketing to CNET users at the different stages of the purchasing process, CNET's premier and preferred merchants have realized increased visibility and marketshare." Linking Buyers and Sellers "CNET is an absolutely pure play for us in terms of reaching qualified buyers of technology products," said Dennis Tracz, CEO, ClubComputer.com. "Our commitment to CNET's premier merchant program evolved out of our incredible success with CNET over the last 3 months. We are an Internet only 'e-tailer' and CNET is THE place to be for ClubComputer.com!" CNET's shopping services comprise the Internet's largest comparison shopping resource for computer-related products with a directory of over 130,000 products and 1.5 million prices. During December 1998, CNET reported that it generated an average of 90,000 leads per day to merchants from its shopping services, up from an average of 70,000 leads per day in September of 1998. About CNET's Merchant Program CNET's Merchant Program offers three tiers of marketing for online resellers of computer hardware and software: premier, preferred and general. The five premier merchants will appear across the network in key placements to create brand awareness among CNET's audience, as well as to stimulate demand for the products they carry. Premier merchants appear first in the merchant listings within CNET's shopping services, with their logos prominently displayed. Preferred merchants also receive highly visible positioning within the merchant listings, as well as network-wide promotion. General merchants appear in the merchant listings after premier and preferred merchants. Users can re-sort the merchant listings by price, availability, shipping cost and other parameters. About CNET CNET, Inc. is at the leading edge of media companies, producing a branded Internet network and television programming for both targeted and general audiences. Online and on television, CNET is the leading authority on computers, the Internet and digital technologies. CNET's network serves millions of users each day. CNET television programming airs on USA Network, the Sci-Fi Channel and in national syndication, as well in 40 foreign countries. CNET effectively owns 40 percent of Snap, a search and navigation service for all Internet users, co-owned by NBC. * Media Metrix WWW Audience Ratings Report, February 1999