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Technology Stocks : ATI Technologies in 1997 (T.ATY) -- Ignore unavailable to you. Want to Upgrade?


To: Marc who wrote (2994)4/5/1999 11:16:00 AM
From: Marc  Respond to of 5927
 
ATI once again redefines the future of set-top graphics and video with new Set-top-Wonder(TM) II

- Second-generation advanced set-top box reference design using ATI
Rage(TM) XL and Rage(TM) Theater now available to
Consumer Electronics OEMs
- Easily the world's highest performance set-top graphics subsystem

TORONTO, April 5 /CNW/ - ATI Technologies Inc., (TSE:ATY, NASDAQ:ATYT)
the world's largest shipper of graphics chips and boards, today announced its
second-generation set-top box reference design. Called the Set-top-Wonder(TM)
II, the design provides a platform from which consumer electronics OEMs can
develop low-cost, but high performance set-top boxes. This reference design
incorporates the Rage(TM) XL and Rage(TM) Theater from ATI, which together
easily provide the world's most powerful set-top graphics subsystem.
The Set-top-Wonder II is a complete set-top design, including RISC CPU,
memory, graphics, modem, audio, I/O, drivers, and sample applications. It is
an ideal platform for OEMs designing a variety of consumer electronics devices
including cable, satellite, and terrestrial set-top boxes, digital VCRs, and
other devices requiring a high degree of interactivity or graphics/video
performance.
Previous set-top box designs provided little in the way of graphics
capabilities. These limitations frequently lead to stale 2D-only user
interfaces, a limited ability to run applications beyond simple electronic
program guides, and no ability to support the future gaming, electronic
commerce, and internet applications that are being designed for the set-top
space. The Set-top-Wonder II breaks out of this rut by supplying the advanced
2D, 3D, and video engines capable of powering the convergence set-tops of the
future.
''Video controllers based on PC technology will become an increasingly
important contributor to multimedia features in consumer devices,'' said
Martin Reynolds, Vice President and Chief Analyst at DataQuest. ''DataQuest
anticipates the video controller will continue to evolve, becoming the hub for
multimedia operations in both the PC and the set-top box. Technology and cost
lessons experienced in developing PC products create astoundingly competitive
products for set-top applications.''

Set-top-Wonder II Specifications
The Set-top-Wonder II reference design is comprised of two components - a
Set-top-Wonder II motherboard and Windows CE multimedia drivers and demo
applications.
The Set-top-Wonder II motherboard reference design integrates ATI's
industry-leading graphics, video, multimedia and TV tuning technology with
virtually all the other semiconductors needed to produce a complete set-top
system. Included are the ATI Rage XL and Rage Theater multimedia chips, a 250
MHz MIPS CPU, a TV tuner that can tune in hundreds of channels,
hardware-assisted MPEG-2 replay, and a 56Kbit soft-modem interface.
Multiple PCI slots allow OEMs to add other capabilities such as VSB / QAM
/ QPSK / CODFM receivers for cable / satellite / terrestrial applications or
MPEG-2 encoders for digital VCRs.
''OEMs were enthralled with the capabilities of our first-generation
set-top design, and a number of manufacturers are building products based
around that technology,'' said Dan Eiref, ATI's Manager of Set-top Box
Marketing. ''But they also wanted greater levels of video integration,
video/graphics alpha blending, and a design based around low-cost RISC
processors. We listened to what OEMs wanted and the Set-top-Wonder II
delivers.''

Rage XL and RAGE Theater Ideal for Advanced Set-top Boxes
ATI's Rage XL is clearly the highest performance chip available today in
the set-top market. It integrates 2D and 3D graphics, hardware MPEG-2 decode
and industry-standard digital video peripheral busses. 3D features not found
elsewhere in the set-top space include Z-buffering, bilinear and trilinear
filtering, alpha blending and fogging, specular lighting, texture morphing,
and a set-up engine that exceeds 1 million triangles/second.
The video engine includes such important set-top features as per-pixel
video/graphics alpha blending, video scaling, video textures,
picture-in-graphics and graphics-in-picture capabilities, and square pixel
graphics support.
ATI's Rage Theater is the industry's first integrated video encoder and
video decoder with S/PDIF support. It supports all NTSC, PAL, and SECAM video
formats as well as composite, s-video, and SCART inputs and outputs. The
chip's integrated video mux can select from up to 5 different video sources.
10-bit DACs, comb filters, noise reduction circuits, and other features
provide the highest consumer quality video available anywhere. Rage Theater
attaches seamlessly to ATI graphics controllers such as Rage XL through
digital video ports.

Windows CE Software Available on the Set-top-Wonder
The Set-top-Wonder II runs the Microsoft Windows CE operating system.
Windows CE is an operating system from Microsoft that is designed for set-top
boxes, hand-held PCs, and other embedded devices.
Windows CE drivers are available for the Set-top-Wonder II to support 2D
and 3D graphics, MPEG-2, audio, USB, keyboard, mouse, IR, EIDE, and parallel
and serial ports. Modem support will be available shortly.

ATI is the Leader in Windows CE Graphics
ATI is the leading manufacturer of graphics chips that support the
Windows CE operating system. Previous ATI firsts with Windows CE include the
first Windows CE set-top box, the first 2D/3D graphics, the first 3D game, and
the first MPEG-2 and AC-3 decode. ATI also scored the first Windows CE set-top
box design win when it was announced last summer that General Instrument will
be incorporating ATI's graphics chips into millions of their DCT-5000+
advanced set-top boxes.
ATI supports set-top operating systems other than Windows CE on an
as-needed basis.

Set-top-Wonder on the Road
ATI will be demonstrating the Set-top-Wonder II at WinHEC (April 7
through 9 in Los Angeles), in the PixStream booth at NAB (April 19 through 22
in Las Vegas), and at the Windows CE Developers Conference (June 6 through 9
in Denver). In addition, ATI will be making a presentation at WinHEC entitled
''Set Top Box & Multimedia Graphics using Windows CE - a case study.''
Consumer electronics OEMs needing further set-top information please
visit one of these trade shows, speak to your local ATI sales representative,
or send email to set-top(at)atitech.com.

Corporate Profile
ATI Technologies Inc., the world's largest supplier of 3D graphics and
multimedia technology, designs, manufactures and markets innovative and
award-winning multimedia solutions and graphics components for the personal
computer, set-top box and consumer electronics appliance markets. An ISO 9002
company, ATI is the world's leading supplier of video and 2D/3D graphics
accelerators to OEM and retail customers. Founded in 1985, ATI employs more
than 1,600 people at headquarters in Thornhill, Ontario, and in offices in the
United States, Germany, France, the United Kingdom, Ireland, Barbados,
Malaysia, Japan and Hong Kong. ATI is a public company whose shares trade on
the Toronto Stock Exchange and NASDAQ.

For other ATI news releases visit our web site at atitech.com.
Copyright (C) ATI Technologies Inc., 1999. All company and/or product
names are trademarks and/or registered trademarks of their respective
manufacturers. Features, pricing, availability and specifications are subject
to change without notice.
-0- 04/05/1999



To: Marc who wrote (2994)4/5/1999 11:24:00 AM
From: Marc  Read Replies (1) | Respond to of 5927
 
ATI announces the ATI Multimedia Center(TM), an integrated suite of advanced multimedia functions

- ATI selling companion software that enhances its hardware
functionality
- Scaleable design allows OEMs to target multiple market segments

TORONTO, April 5 /CNW/ - ATI Technologies Inc. (TSE:ATY; NASDAQ:ATYT)
today announced the ATI Multimedia Center(TM), the most comprehensive
multimedia control suite available today. Incorporating a number of key
modules including ATI's industry-leading DVD player, the ATI Multimedia Center
is the all-in-one solution for multimedia enthusiasts and OEMs alike.
With its scaleable architecture, the ATI Multimedia Center allows OEMs to
select only those individual modules they need to match the hardware in their
system. At the same time, with the ATI Multimedia Center, it is possible to
maintain a consistent OEM ''look and feel'' across a suite of multimedia
functions. ATI, primarily known as a hardware vendor, is selling the ATI
Multimedia Center to enhance the functionality of its hardware products.
''With the ATI Multimedia Center, ATI has put its best-on-the-market
software DVD together with its extensive multimedia software development
experience to provide the leading multimedia features users are now
demanding,'' said Alfonse Licata, group product manager, ATI. ''Our approach
will be popular with OEMs, as they pay only for the specific features they
need.''
The ATI Multimedia Center supports the ATI RAGE 128(TM), RAGE
Mobility(TM) and RAGE XL/XC(TM) family of graphics accelerator chips and
board-level products.
The ATI Multimedia Center was developed in conjunction with ATI's
All-in-Wonder(TM) 128 multimedia board. Products in ATI's All-in-Wonder family
have received numerous industry awards for innovation, as they combine the
best graphics performance with a host of TV features and functions. The
complete ATI Multimedia Center is included with the latest All-in-Wonder 128
products. For both system-builders and end users, the ATI Multimedia Center
offers the best software support available for the features most in demand by
the multimedia enthusiast.

Features list of ATI's Multimedia Center

Carrying on ATI's tradition of multimedia excellence, the ATI Multimedia
Center packs an extensive list of leading-edge functions:

1. ATI's high video quality, low cost integrated DVD solution. The ATI
DVD Player included with the Multimedia Center delivers full frame, full
screen DVD playback as good as hardware DVD solutions but without the
associated cost. It utilizes the integrated MPEG-2 acceleration (iDCT,
motion compensation and sub-picture decoder) in ATI's RAGE 128 graphics
chip. The ATI DVD Player has achieved certification by Microsoft WHQL,
Macrovision and Dolby.

2. Intelligent TV functionality that includes channel browsing
capabilities, favorite channel selection, naming channels, parental and
program locking, scheduling, and video desktop functionality, among other
applications. With the Instant Replay feature, users can watch live
video, shifted back in time, in a separate monitor display window. An
advanced ''Hot Words'' function is also included, by which specified key
words automatically activate TV display or recording when present in a
broadcast program's closed captioning.

3. The video capture and encoding feature, based on advanced Ligos
GoMotion(TM) technology, will allow users to record MPEG-1 and MPEG-2
video in real time at DVD quality. This delivers, in software,
capabilities that previously were only available in expensive hardware
encoding products.

4. The Video CD and Audio CD capabilities of the ATI Multimedia Center
enable PC-based music and video CD playback.

Availability
The ATI Multimedia Center is sampling now to OEMs.

PS: Trading is HALTED on the TSE.

Marc