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Gold/Mining/Energy : Poplar Resources (PPX.V) -- Ignore unavailable to you. Want to Upgrade?

To: buylowsellhigh who wrote (73)	5/10/1999 7:46:00 PM
From: Gord Bolton	Respond to of 81

Message 9450241

To: buylowsellhigh who wrote (73)	7/15/1999 3:35:00 AM
From: Gee10	Respond to of 81

E-Commerce Development Poplar To Begin Internet Marketing July 14, 1999 Poplar Resources Ltd. (the "Company" or "Poplar") wishes to announce that it will begin to market and sell, through the Internet, the Kimberlite Strip Technology. This proprietary methodology, developed by Dr. Malcolm Light, is a geological model that accurately predicts areas that are prospective for economically diamondiferous kimberlites. The Company has been using this model to guide all of its current exploration projects. This technology can provide a powerful competitive advantage and significant cost savings to diamond exploration companies by drastically reducing the land areas to be covered by traditional prospecting techniques. The application of this method has generated over 48,000 kilometers of potentially prospective "corridors". These "prospective areas" ("PA") represent areas that potentially host economically diamondiferous kimberlite pipes. Most of the worlds existing diamond mines lie on these corridors. Portions of these corridors have been parceled into 4,000 individual PAs located in over 35 countries around the world. Each PA measures 30 by 30 kilometers and will be sold for US$10,000 each. A new Internet web site will be created to offer this service. Poplar has recently acquired the domain address www.virgindiamonds.com. This new Internet site will discuss the technology, explain the concepts and demonstrate its successful application to both producing areas and prospective areas such as Finland and Sweden. Poplar will create for the first time, an opportunity for companies and individuals wishing to move into diamond exploration the ability to confidently explore for diamonds in highly prospective areas of their choice around the world. The facility to syndicate PA's will also be offered. Poplar's new Internet site will take specific steps to increase traffic to the site. The Internet site will include a diamond forum and a classified section offering diamond exploration services including advertising and links from consultants, contractors, processing laboratories, drilling companies and other services necessary to carry out an effective diamond exploration program. Once production from its projects is achieved, the Company also plans to sell diamonds on this new Internet site. The Company's exclusive right to market this technology was recently acquired when the Company entered into a sales agreement with Caledonia Mining Corporation. Under this agreement proceeds from the sale of the asset will be divided between Caledonia Mining Corporation, Dr. Light and Poplar Resources Ltd. Product development has been completed and Poplar is now ready to market and sell this technology. The Company wishes to reiterate that it has no plans to consolidate its common shares, however a name change is planned, to better identify itself with the diamond industry. A European exchange interlisting is being pursued. Management believes the decision to list in Europe as well as Canada is appropriate for a diamond explorer whose projects are exclusively located in Europe and South Africa. Poplar's Board of Directors views this Internet venture as a bold and innovative method of exclusively marketing and selling this proprietary diamond exploration technology. This move onto the Internet is not a change in Poplar's core business strategy, but instead will serve to enhance the Company's funding and its focus on global diamond exploration. On behalf of the Board of Directors Poplar Resources Ltd. "W. Gennen McDowall" W. Gennen McDowall, President & CEO The Vancouver Stock Exchange has neither approved nor disapproved this news release.