NEWS OUT!!
PR Newswire - April 05, 1999 19:19
LOS ANGELES, Calif., April 5 /PRNewswire/ -- Maverick Recording Co. has teamed up with Warner Bros. Online and e-retailer Outpost.com to create an online campaign featuring an Internet-exclusive contest and promotion for the soundtrack to Warner Bros. futuristic action-thriller, "The Matrix."
Kicking off with Marilyn Manson's "Rock Is Dead," the soundtrack includes songs from Prodigy, Deftones, Rage Against The Machine, Rob Zombie, and Ministry, and will be released on March 30.
The online campaign, which was developed by Maverick, launches March 19 and will run for three weeks. The campaign will include a contest featuring $5000 worth of prizes provided by the participating sponsor, Outpost.com (www.outpost.com), a leading global Internet retailer of computer hardware, software, and accessories. The contest can be found at www.intothematrixmusic.com. The Grand Prize is a Toshiba laptop computer; First Prize is a Sony Digital Camera, and other prizes include software, copies of the soundtrack, and posters. Through e-mail notification and Maverick's outreach effort to thousands of band-related Web sites, fans will be given the opportunity to enter the contest. Maverick has also created vibrant, animated banners featuring each band's logo, which users may copy to their own Web sites or pages.
In addition, fans without dedicated sites or those who would like to create additional sites for the featured bands, will be invited to do so in Warner Bros. Online community network, Acme City (www.acmecity.com). These fans will have the opportunity to build a free home page in Acme City's music area and have their site judged. The winning page will be featured as "Fan site of the month," and awarded a copy of the soundtrack.
"Many of these bands have 300-400 'fan' sites," says Jeremy Welt, head of new media at Maverick. "Offering these valuable prizes and free logos is a great way to pay back the fans who've created those sites for free."
As part of the promotion, fans will also be invited to join the Outpost.com's Affiliate Network. Those who choose to join the network and generate sales through these links will receive a percentage of the revenue generated.
"Cyberian Outpost has a history of working with online communities in efforts to extend its brand awareness online," said Darryl Peck, President and Chief Executive Officer of Cyberian Outpost. "We see this promotion as another opportunity to reach new customers and grow out affiliate network."
About Maverick Recording Co.
Since its inception in 1992, Maverick (www.maverickrc.com) has been in a highly-successful partnership with Warner Bros. Records, Inc. Maverick is known for its creative and innovative campaigns that stress artist development. Company principals include Madonna, Guy Oseary, and Ronnie Dashev; Maverick's roster includes, among other artists, Alanis Morissette, Prodigy, the Deftones, Candlebox, Cleopatra, Jude, and Meshell Ndegeocello.
About Warner Bros. Records.
Warner Bros. Records Inc., (www.wbr.com) a key component of the Warner Music Group, is a Time Warner Company based in Burbank, California, with offices in New York Nashville and London. Founded in 1958, the company's constituent labels include Warner Bros. Records and Reprise Records. For more than forty years, Warner Bros. Records has been active in a wide range of popular music and has long been considered a leader in discovering and nurturing talent in a wide variety of musical genres.
About Cyberian Outpost
Cyberian Outpost, Inc. (Nasdaq: COOL) (www.outpost.com) is a leading global Internet retailer of computer hardware, software, and accessories to the consumer and small office/home office marketplace. With more than 150,000 products, the Outpost.com online superstore provides one-stop shopping for customers around the world, 24-hours a day, seven days a week. Outpost.com has entered into strategic alliances with major Internet content providers and portal sites such as Lycos-Bertelsmann, GeoCities, Star Media, theglobe.com, USATODAY.com, Scandinavia Online, and Time Warner's Pathfinder Network. The company's recently launched OutpostAuctions (www.outpostauctions.com) brings the excitement of the online auction experience to all its domestic and international customers.
SOURCE Maverick Recording Co.
/CONTACT: Heidi Robinson of Maverick Recording Co., 310-385-6452/
/Web site: outpostauctions.com
/Web site: wbr.com
/Web site: outpost.com
/Web site: acmecity.com
/Web site: intothematrixmusic.com
/Web site: maverickrc.com |
