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To: Ms. X who wrote (1579)4/7/1999 7:24:00 AM
From: flickerful  Read Replies (1) | Respond to of 2267
 
In the Post Digital TV environment where will the technology take the industry?

Find out in the series of three half-day mini conferences at Cable & Satellite MEDIACAST where delegates can update themselves on the latest strategy in Interactive TV & e-commerce; Digital Interactive Services; and Satellite Business Communications. The conference runs alongside Cable & Satellite MEDIACAST at Earls Court 2, London on 17th -19th May '99.

Each of the three half day conference sessions costs GBP 165+VAT per half day session for more information and for tickets access the Internet on cabsat.co.uk or call the ticket hotline 01203 426 484.

Interactive Digital TV

The Interactive Media in Retail Group (IMRG) half-day conference on Interactive Digital TV offers an unconventional panel discussion that will steer delegates through the hype surrounding Interactive. The panel will deal with issues such as how Interactive TV can add revenue, what the real issues of Interactive Digital TV are, and what needs to change if interactive TV is to reach its full potential. The Panellists are: Chairman Colum Joyce of DHL; Scott Thomson, Director - QPQ; Eva Pascoe, Electronic Commerce Director - Arcadia Group; Andy Crossley, Marketing Director - NTL Interactive; and Alan McCulloch, Commercial Director - Saatchi & Saatchi.

The panel chairman Colum Joyce, DHL Electronic Commerce Strategy Manager - DHL Brussels comments, "The major challenge of e-commerce and interactive TV is fitting into peoples normal working lives, making them comfortable with the medium, making sure the medium is relevant to their needs, and ensuring that their needs can be met interchangeably across any channel that a company uses. This is not the case today and businesses and their reputations are beginning to suffer because of it. The IMRG mini conference at Cable & Satellite MEDIACAST will provide an exceptional opportunity to learn what the real issues are now and what needs to change if interactive TV is going to fulfil its potential."

Digital Interactive Services

Leading experts look at the issues surrounding the implementation of Digital Interactive Services in the half-day conference: Janet Somerville, Marketing Director - CWC investigates the key drivers for interactive services. Hal Wolf, Director of Business Operations - BIB compares the merits of the internet with stand-alone systems. Andy Crossley, Marketing Director - NTL Interactive, describes the importance of choice. Steve Billinger, Director of Interactive Programming - Sky Interactive examines the split between Direct Reponse TV versus interactive services. Simon Hochhauser, Chief Executive - Video Networks looks at Video On Demand as a revenue source. Bruce Lynn, UK manager - Microsoft Web TV Networks considers the potential penetration of interactive services into the home. The papers are followed by a chance for the delegates to join in a round table discussion with all of the speakers.

Andy Crossley, Marketing Director - NTL Interactive comments "When it comes to interactive TV services, one of the key aspects for the consumer is choice. Choice manifests itself in many ways - ability to tailor a service to specific personal preferences, ability to choose from a wide range of retail products at very competitive prices, or even the ability to follow a small local football team, rather than just the big professional clubs. This drives interactive service business models, technology decisions, and marketing plans.

Network operators, broadcasters, programmers, retailers and other service or content providers should consider these and other issues to be raised at the MEDIACAST conference when deciding how to proceed into the new world of interactive television."

VSAT End User Roundtable

The Global VSAT Forum have designed a unique half-day VSAT End User conference to reveal the dramatic technological advances that are making Satellite Business Communications available to a much broader audience of corporate end-users. This mini conference is introduced by David Hartshorn the General Secretary of the Global VSAT Forum who comments, "VSAT-based satellite technology and services are now being embraced throughout the world by policy makers, as well as corporate, government and consumer end users. The VSAT End User conference at Cable & Satellite MEDIACAST provides an excellent opportunity to understand how these systems fit into today's telecommunication picture."

The conference contains two sessions, the first by key companies operating in the Satellite Business Communications market who give an industry insight into the satellite service solution. The panel is made up of: Graham Lomas, VP Europe - Loral Orion; Avraham Avitzour, Director Satellite Systems - Gilat; Mike Cook, Managing Director - HOT Telecommunications; Jonathan Harvey, Regional Director - NEC; and Reinhold Zanoth, Manager Advanced Commercial Projects, SES; The second consists of the end users, which will give detailed, practical insights into companies which have successfully implemented a VSAT solution, covering state of the art fixed satellite services. Examples will be given from end-users on the powerful impact such systems have made to their businesses. The Panellists include: S.N. Okoye, IT Director - United Bank of Africa, Nigeria; S.B. Patankar, Director Information Systems - The Stock Exchange, India; Nick Putz, Director of Communications - Rite Aid, US; and Mark Brett Manager of Network Communications - Camelot

Each of the three half day conference sessions costs GBP 165+VAT per half day for more information tickets access the Internet on cabsat.co.uk or email us at cabsat@reedexpo.co.uk or call the ticket hotline 01203 426 484.

3B Elettronica Di Pietro & C.- Sno
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ARM
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Bieffe Srl
Bitstream Inc
Braun TeleCom GmbH
C A I
CAE - Axitronic
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California Amplifier
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CBST
Cesana & Bonacina CB-Vicky
Channel Master (UK) Limited
Channell Commercial Corporation
Cober SNC
Cocom Broadband Access Technology
Concord One Europe
ConNova Systems
CPS Europe BV
D H Satellite TV
Deltron GmbH
DiviCom

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